---
title: "Alliance Activities : Events : EMV Migration and Market Analysis: Mexico & Brazil - Secure Technology Alliance"
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[Home](https://www.securetechalliance.org/)Alliance Activities : Events : EMV Migration and Market Analysis: Mexico & Brazil

# Alliance Activities : Events : EMV Migration and Market Analysis: Mexico & Brazil









# EMV Migration and Market Analysis: Mexico & Brazil

*Dates: December 1 & 8, 2009*

Thank you for attending the EMV Migration and Market Analysis: Mexico & Brazil web seminar.

Understanding the drivers and best practices for EMV/chip card implementation is critical as the global payments industry continues its migration to chip technology for credit and debit cards. With Mexico and Brazil already well on their way to full migration, the Smart Card Alliance Latin America and Visa Inc. commissioned First Annapolis Consulting to survey issuers and acquirers in Brazil and Mexico on the current state of EMV migration and the long-term growth of the EMV market.

This webinar reviewed highlights from the study and provided perspectives on the key factors influencing adoption of EMV in Mexico and Brazil and future directions in the market.

**View recorded web seminar:**

- [English language version](https://www.securetechalliance.org/wp-content/resources/webinars/20091201_EMV_Migration_and_Market_Analysis_Mexico_and_Brazil.wmv)

- [Portuguese language version](https://www.securetechalliance.org/wp-content/resources/webinars/20091208_EMV_Migration_and_Market_Analysis_Mexico_and_Brazil_Portuguese.wmv)

- [Spanish language version](https://www.securetechalliance.org/wp-content/resources/webinars/20091208_EMV_Migration_and_Market_Analysis_Mexico_and_Brazil_Spanish.wmv)

**Download web seminar presentation:**

- [English language version](https://www.securetechalliance.org/wp-content/resources/webinars/20091201_EMV_Migration_and_Market_Analysis_Mexico_and_Brazil.pdf)

- [Portuguese language version](https://www.securetechalliance.org/wp-content/resources/webinars/20091208_EMV_Migration_and_Market_Analysis_Mexico_and_Brazil_Portuguese.pdf)

- [Spanish language version](https://www.securetechalliance.org/wp-content/resources/webinars/20091208_EMV_Migration_and_Market_Analysis_Mexico_and_Brazil_Spanish.pdf)

For information on how to order the full report, plase visit [this page](https://www.securetechalliance.org/publications-scala-emv-market-study), or contact Edgar Betts, [ebetts@smartcardalliance.org](mailto:ebetts@smartcardalliance.org).

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