New Web Site Makes Leading Smart Card Resource Faster and Friendlier

New Web Site Makes Leading Smart Card Resource Faster and Friendlier

PRINCETON JUNCTION, NJ, November 14, 2006–With more than 73,000 visitors and 18,000 downloads per month, the Smart Card Alliance Web site is the premier resource for information and news about smart card technology and its application for payments, identity management and eGovernment. Now, visitors can easily find exactly what they need with fewer clicks at the Alliance’s fully redesigned Web site,

“The goal with the new Web site is to make it easier to locate sought-after information,” said Randy Vanderhoof, executive director of the Smart Card Alliance. “To this end, we have implemented a number of features that make navigation simple and intuitive: new site architecture and menus, quick links to the most popular content, easy printing capabilities, and a site search tool.”

Visitors to the new site can access popular Alliance-authored reports, case studies and position papers, all available at no charge, and find links to other industry resources. Other content includes:

  • Updated information about the smart card industry including applications, frequently asked questions and glossary
  • Industry news and event information
  • Smart card reader catalog
  • Smart Card Alliance career center, the premier resource for making online employment connections in the smart card industry

“Providing the latest trends, implementation data and research from all of the leaders in the industry is one of the Smart Card Alliance’s strengths,” added Vanderhoof. “Now there are better tools to meet all of the informational needs of our audience.”

About the Smart Card Alliance

The Smart Card Alliance is a not-for-profit, multi-industry association working to stimulate the understanding, adoption, use and widespread application of smart card technology.

Through specific projects such as education programs, market research, advocacy, industry relations and open forums, the Alliance keeps its members connected to industry leaders and innovative thought. The Alliance is the single industry voice for smart cards, leading industry discussion on the impact and value of smart cards in the U.S. and Latin America. For more information please visit