Smart Card Alliance Adds Multimedia, Enhanced Search Capabilities to Popular Website

Smart Card Alliance Adds Multimedia, Enhanced Search Capabilities to Popular Website

Princeton Junction, N.J., April 11, 2011–The Smart Card Alliance has unveiled exciting new resources, including multimedia and expanded search capabilities, to its website at With an average of over 117,000 site visits per month and over 480,000 report accesses in 2010, the website is already a popular destination for industry professionals. Now, the new features will give visitors easier access to the Alliance’s vast amount of content on the latest trends in technology for payments, healthcare, physical access, identity and transportation markets.

One of the highlights of the Smart Card Alliance’s enhanced website is the new multimedia center. Here, the Smart Card Alliance features video interviews of experts talking about the industry’s hottest topics. The first set of interviews cover a wide range of topics, including: NFC and mobile payments; transit agency acceptance of open bank card payments; the National Strategy for Trusted Identities in Cyberspace; healthcare information exchange; biometrics and smart card technology; and the use of Personal Identity Verification (PIV)-Interoperable identity credentials.

Also new to the site are slideshows, where the Alliance presents important industry topics in an interesting and succinct fashion. Some of topics of the slideshows on the site include: “Smart Card Technology and the National Cybersecurity Strategy,” “Chip-Enabled Mobile Marketing,” and “What Are Chip-Enabled EMV Payment Cards?” Planned slideshows include: medical identity theft, PIV-I, NFC, and open bank cards in transit.

The Alliance has also introduced enhanced search capabilities so visitors can access the timeliest news, white papers, industry publications, market research reports, industry certification and education resources, and more. Site visitors can search Alliance publications, member-only resources and industry news and see results sorted by date and page. They can further use the Google search tool to search all content on the site, including all Alliance white papers.

The Smart Card Alliance home page has also been re-organized so that visitors can find the information they want more easily and quickly. This includes “quick links” to information on the most sought-after topics, the latest news from Alliance members, popular reports, and industry information, primers and FAQs. For members, the Alliance makes available all studies, conference proceedings, member-restricted Alliance reports, and other general membership mailings in the members-only area of the site.

“All of the new features and capabilities on our website are the result of careful consideration about the best way to organize and present the vast array of content we have to offer. We’re confident that the site is now structured in such a way that all visitors and members will be able to access our entire library of resources effortlessly,” said Randy Vanderhoof, executive director of the Smart Card Alliance.

All new capabilities, features and resources are available on the Smart Card Alliance website today. You can also keep up with the Alliance by visiting them on Twitter @SmartCardOrgUSA, on Facebook, and on LinkedIn. Visitors can sign up for the free Smart Card Talk monthly e-newsletter, by registering their email address at Smart Card Talk Newsletters: Sign Up. (/newsletter-signup)

About the Smart Card Alliance

The Smart Card Alliance is a not-for-profit, multi-industry association working to stimulate the understanding, adoption, use and widespread application of smart card technology.

Through specific projects such as education programs, market research, advocacy, industry relations and open forums, the Alliance keeps its members connected to industry leaders and innovative thought. The Alliance is the single industry voice for smart cards, leading industry discussion on the impact and value of smart cards in the U.S. and Latin America. For more information please visit