Smart Card Alliance and ETA Put Spotlight on Contactless and Mobile Payments Implementation in Upcoming Webinar

Smart Card Alliance and ETA Put Spotlight on Contactless and Mobile Payments Implementation in Upcoming Webinar

PRINCETON JUNCTION, N.J., December 18, 2008– Contactless and mobile payments implementation, including best practices and return on investment, is the subject of an upcoming webinar produced in partnership by the Smart Card Alliance and Electronic Transactions Association (ETA).

The free webinar, “Best Practices: Contactless and Mobile Payments Implementation,” will take place on Tuesday, January 13, 2009 from 1:00 p.m. to 2:30 p.m. ET. Registration is available for the event at /activities-events-web-seminars. It is the third of four webinars in the organizations’ Smart Card Payments Application Series addressing the use of smart card technology within the payments industry.

“The goal of this webinar is to leave no questions unanswered regarding the implementation of contactless and mobile payments,” said Randy Vanderhoof, executive director of the Smart Card Alliance. “Attendees will hear about how to develop the business case to support contactless payments and how to implement the new payments approach at the point-of-sale.”

Speakers including Rori Ferensic, ETA; Brent Bowen, INSIDE Contactless; Randy Vanderhoof, Smart Card Alliance; Dan Loomis, VeriFone; and Mohammad Khan, ViVOtech will discuss the best practices and practical knowledge required for merchants implementing contactless and mobile payments. Attendees can also expect a discussion on the status of merchant acceptance in the United States, a demonstration of the ROI model developed by the Smart Card Alliance to assist merchants evaluating the business case for investing in contactless payments acceptance, and a presentation on best practices for POS upgrades, training and support.

“Our merchant acquirer and processor members will find this webinar particularly educational, as topics will address how they can play a key role in helping their merchant customers implement contactless and mobile payment technology,” said Carla Balakgie, CEO of ETA.

This webinar follows the well-attended webinars in the series, “Smart Cards in Mobile Payment/Near Field Communications (NFC),” and “Fundamentals of Smart Cards for Payment.” The final webinar in the series, ”Smart Cards and Payment Security” will be held February 3, 2009 at 1:00 p.m. ET.

About the Smart Card Alliance

The Smart Card Alliance is a not-for-profit, multi-industry association working to stimulate the understanding, adoption, use and widespread application of smart card technology.

Through specific projects such as education programs, market research, advocacy, industry relations and open forums, the Alliance keeps its members connected to industry leaders and innovative thought. The Alliance is the single industry voice for smart cards, leading industry discussion on the impact and value of smart cards in the U.S. and Latin America. For more information please visit

About the Electronic Transactions Association

ETA is an international trade association representing companies who offer electronic transaction processing products and services. The purpose of ETA is to influence, monitor and help shape the merchant acquiring industry by providing leadership through education, advocacy and the exchange of information. ETA’s membership spans the breadth of the payments industry, from financial institutions to transaction processors to independent sales organizations (ISOs) to equipment suppliers. More than 500 companies worldwide are members of ETA.