Smart Card Alliance Offers Full-Day Workshop on U.S. Path to EMV Payments Prior to 2011 Annual Conference

Smart Card Alliance Offers Full-Day Workshop on U.S. Path to EMV Payments Prior to 2011 Annual Conference

Princeton Junction, N.J., April 14, 2011–An interactive, full-day workshop on North America’s path to EMV payments will open its 2011 Annual Conference, the Smart Card Alliance said today. Already a major agenda focus of the Annual Conference, the pre-conference workshop will provide attendees with a thorough understanding of the options for implementing EMV in the United States.

The workshop, ”EMV Roadmap Implementation Options,” is being held from 8:30 a.m. to 5:00 p.m. on Monday, May 2nd at the Hyatt Regency McCormick Place in Chicago. The remainder of the Smart Card Alliance Annual Conference, themed “The Roadmap for EMV Payments and Secure ID” continues Tuesday, May 3rd through Thursday, May 5th.

“Building off of our recent success of our white paper on EMV implementation, this workshop assembles all of the experts on this topic in one place. It is also especially timely, with the recent announcements from Wells Fargo and Chase Card Services that they will issue EMV chip cards to U.S. customers,” said Randy Vanderhoof, executive director of the Smart Card Alliance. “Nowhere else can all of the stakeholders in the payments industry receive such an in-depth look at the steps that can be taken to deploy EMV payments in the United States, and hear first-hand accounts from those that have implemented the technology.”

Workshop presenters will discuss the impact of global EMV deployment on the U.S. payments industry and provides a detailed look at choices for EMV card interface, card authentication, cardholder verification and transaction authorization methods. Speakers will also outline actions that issuers, processers and merchants need to take to issue EMV cards, and to accept and process EMV transactions. Attendees will learn about these topics:

  • “Global EMV Implementation, Impact on Fraud, and U.S. Status”–Oliver Manahan, MasterCard Worldwide
  • “EMV 101–Card and Transaction Security: EMV Options for Card Authentication, Cardholder Verification, Transaction Authorization”–Guy Berg, Datacard Group
  • “Card Interface Choices: EMV, Contactless and NFC”–Bengt Horsma, First Data Corporation
  • “EMV Changes Required in the Payments Infrastructure”–Simon Hurry, Visa
  • “Roadmap Options for the U.S. and Business Drivers”–Deborah Baxley, Capgemini.
  • “EMV Implementation Options and Considerations for Issuers”–Jeff Stroud, Gemalto
  • “EMV Implementation Options and Considerations for Merchants”–Erik Vlugt, VeriFone
  • “Implementation Lessons Learned”–Panel including Troy Bernard, Discover; Nino Di Teodoro, Citi; Merrill Halpern, United Nations Federal Credit Union; Simon Hurry, Visa; and Oliver Manahan, MasterCard

Additional pre-conference workshops available to attendees on May 2nd have topics ranging from smart card training, contactless and mobile payments, and email authentication. All information about the conference, with links to event information and registration website containing the complete agenda, list of exhibitors and registered attendees to date, and full registration details are available on the 2011 Smart Card Alliance Annual Conference website. This Smart Card Alliance conference is open to everyone with Alliance members receiving special registration benefits and discounts.

About the Smart Card Alliance

The Smart Card Alliance is a not-for-profit, multi-industry association working to stimulate the understanding, adoption, use and widespread application of smart card technology.

Through specific projects such as education programs, market research, advocacy, industry relations and open forums, the Alliance keeps its members connected to industry leaders and innovative thought. The Alliance is the single industry voice for smart cards, leading industry discussion on the impact and value of smart cards in the U.S. and Latin America. For more information please visit