What is the Role of NFC in our Mobile Future? Find Out at the 2014 NFC Solutions Summit

What is the Role of NFC in our Mobile Future? Find Out at the 2014 NFC Solutions Summit

Princeton Junction, N.J., April 1, 2014–As nearly half a billion NFC-enabled mobile devices¹ flood the marketplace, the use of NFC is at a critical point in the market and businesses are looking for guidance on how to leverage the technology. What is the future of NFC mobile technology in the U.S.? How will new innovations with HCE² and BLE³ impact NFC adoption? How can businesses use NFC beyond payments? Find out the answers to these questions and more as the 2014 NFC Solutions Summit heads to Austin this June. The Summit is the leading annual NFC conference, featuring executives from the entire NFC ecosystem.

The 2014 NFC Solutions Summit, presented by the Smart Card Alliance in partnership with the NFC Forum and the NFC World Congress, will be held on June 3-4 at the Renaissance Arboretum Hotel in Austin. Details about the event, attendees, exhibitors and agenda for the pre-conference workshops and the conference are now available at http://www.nfcsolutionssummit.com. Early registration discounts are available until April 4.

“NFC can play a significant role in our mobile future by enabling fast, secure and convenient transactions for payments, access, identity, ticketing and marketing,” said Randy Vanderhoof, executive director of the Smart Card Alliance. “Now that NFC has become standard in many mobile devices, this Summit will look at the ways we can seize this important opportunity and more quickly put innovative NFC applications into the hands of the millions of consumers who have the technology.”

The two-day Summit will include comprehensive NFC topics covering: the state of the technology; developments in new devices and applications; the status of the growing ecosystem; the promise of payments, marketing, access control and other popular applications; implementation guidance; and North American and international experiences with pilots and implementations.

Agenda session highlights include:

  • What Happens When Mobile Technologies Collide? Unlocking the Potential of NFC, HCE, BLE and Biometrics
  • NFC and the Growth of Connected Consumer Electronics Devices
  • NFC as an Enabler for Enriched Consumer Shopping and Better Payments Security
  • Mobile Networks’ NFC Deployments and Best Practices
  • Tokenization for Mobile Payments
  • Does NFC Have a Bright Future or is it Yesterday’s News for Mobile Transactions
  • NFC–The Technology that Brings Together All Things Mobile

The conference begins on June 3 with a full day of plenary keynote speakers and roundtable panel sessions. On the second day, attendees will be invited to choose from multi-speaker panel sessions in separate NFC Technology and NFC Business Solutions tracks.

Prior to the conference, attendees are invited to attend the “NFC Mobile Security Approaches and Business Applications Workshop,” developed and presented by the Smart Card Alliance Educational Institute. The full-day workshop will cover the fundamentals of NFC; security approaches using the Trusted Execution Environment (TEE), secure element and HCE; the use of NFC mobile devices for payments, identity and access control, and other applications; and the role of the various RF technologies supported by mobile phones for different applications. Separate registration and fees apply to attend this course.

For continuing updates on the NFC Solutions Summit and related topics, follow @SmartCardOrgUSA on Twitter and use #NFCSummit2014 to participate in the conversation.

About the Smart Card Alliance

The Smart Card Alliance is a not-for-profit, multi-industry association working to stimulate the understanding, adoption, use and widespread application of smart card technology.

Through specific projects such as education programs, market research, advocacy, industry relations and open forums, the Alliance keeps its members connected to industry leaders and innovative thought. The Alliance is the single industry voice for smart cards, leading industry discussion on the impact and value of smart cards in the U.S. and Latin America. For more information please visit http://www.securetechalliance.org.

¹ IHS 2014
² Host Card Emulation (HCE)
³ Bluetooth Low Energy (BLE)


Deb Montner
Megan Shamas
Montner & Associates Tech PR Agency
[email protected]
[email protected]