Helping TV channels editor and mobile network operators offer a relevant and targeted service to improve the user experience of anywhere, anytime television

Mobile World Congress, Barcelona, Feb 17, 2009–Gemalto, the world leader in digital security, today announced the selection of its SIM-based solution for Mobile TV audience monitoring by Médiametrie, the French audience measurement company. The solution offers a handset-independent approach to audience measurement, in which the SIM becomes a user feedback mechanism measuring the success of certain programs or channels, identifying mobile TV “prime times” and helping actors within the mobile TV chain maximize advertising revenues. This application complies with European directives for user privacy.

The on-board application in the SIM enables the collection of audience indicators of the whole user population, or the dynamic segmentation to get specific data on specific programs, such as how the youth market reacts to a new channel, for example. Gemalto is the only company to offer a SIM-based solution which removes the complexity of integrating the client software into the terminal.

“We are particularly interested in Gemalto’s SIM-based solution as it makes it easy to export detailed audience data files for further processing by our analysis tools, said Ivan Dulguerian, Manager for technological marketing and services at Médiamétrie, adding “using the SIM makes sense as it is present in all Mobile TV devices and feeds back data into the server.”

The solution works with a dedicated application stored in the SIM which captures user viewing behavior related to time of day, location and channel. The application feeds the data back to the server which aggregates it and provides a report on the viewing statistics.

“It is a great opportunity for us to cooperate with Médiamétrie–the expert of audience measurement. Feeding up the data into Médiametrie’s audience analysis means that the SIM becomes a virtual agent in the hands of each mobile TV user, offering up data to help improve their experience of anytime, anywhere television,” comments Michel Canitrot, Senior Vice President, Gemalto UpTeq Innovations.

This solution was designed according to the OMA BCAST SCP standard and is an extension of Gemalto’s OMA-BCAST-compliant SCP USIM.

Visit Gemalto’s stand, 8A102, at the Mobile World Congress, 16-19 February 2009.
http://www.gemalto.com/telecom/upteq/mobile_tv.html

About Médiamétrie

Médiamétrie measures audiences and conducts media research for players within the media and communications market. Its mission is to provide measurement of audiences and of audiovisual and digital media performance with a level of quality that will make it the reference for all market participants. Created in 1985, Médiamétrie is expanding its activities in Television, Radio, the Internet, Film, Mobile Phones, and the Cross-Media sector in France and abroad. Its international division, Eurodata TV Worldwide, distributes information gathered by worldwide TV audience measurement firms through partnership agreements. It also continuously detects and monitors new international formats and trends. In 2007, the Group Médiamétrie achieved a turnover of 55 million €.

About Gemalto

Gemalto (Euronext NL 0000400653 GTO) is the world leader in digital security with 2008 annual revenues of €1.68 billion, and 10,000 employees operating out of 75 offices, research and service centers in 40 countries.

Gemalto is at the heart of our evolving digital society. The freedom to communicate, travel, shop, bank, entertain, and work–anytime, anywhere–has become an integral part of what people want and expect, in ways that are convenient, enjoyable and secure.

Gemalto delivers on the growing demands of billions of people worldwide for mobile connectivity, identity and data protection, credit card safety, health and transportation services, e-government and national security. We do this by supplying to governments, wireless operators, banks and enterprises a wide range of secure personal devices, such as subscriber identification modules (SIM) in mobile phones, smart banking cards, electronic passports, and USB tokens for online identity protection. To complete the solution we also provide software, systems and services to help our customers achieve their goals.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years.

For more information please visit http://www.gemalto.com.

Contacts

Gemalto
Rémi Calvet
Tel: +33 (0) 1 55 01 64 10
Mob: +33 (0) 6 22 72 81 58
E-mail: remi.calvet@gemalto.com

Aline Borne
T.: +33 (0)1 55 01 51 05
M.: +33 (0)6 16 29 87 04
E-mail: aline.borne@gemalto.com

TBWACorporate
Rebekah Lahey
Tel: +33 (0) 1 49 09 26 58
Mob : +33 (0) 6 07 21 08 77
E-mail: rebekah.lahey@tbwa-corporate.com