Healthcare Industry Case Study: Preventing Data Breaches with Safer, Smarter Identities

Healthcare Industry Case Study: Preventing Data Breaches with Safer, Smarter Identities

Publication Date: February 2019

This case study describes how Horizon Blue Cross Blue Shield of New Jersey found a more secure, usable and affordable alternative to traditional ID cards.

The healthcare system is a prime target for cybercriminals due to its highly valuable data – one stolen healthcare record is worth more than 10 times the value of a Social Security number on the cyber black market.

Such valuable confidential data requires a level of secure identity verification practices that are not currently being implemented. Passwords are the most widely-used form of verification today, but they are also the least secure. 81 percent of breaches leveraged stolen and/or weak passwords, as indicated in the 2017 DBIR. They can also be frustrating to use as many companies employ requirements for frequent resets with complicated, hard-to-remember passwords.

Healthcare organizations looking to implement stronger authentication methods than passwords need a solution that can provide convenience, accessibility, security and compliance with regulatory standards. To fill this need, Horizon Blue Cross Blue Shield of New Jersey (HBCBSNJ) implemented a smart card-based identity system.

This case study provides an inside look at HBCBSNJ’s rollout if its smart card-based identity system for 7,000 employees across 6,400 laptops in only six months, and how they achieved success through reduced costs and help desk intervention, improved data security, and secure and easy access to medical records.

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