Alliance Activities : Publications : Market Research

Publications – Market Research

With Mexico and Brazil already well on their way to full migration, the Smart Card Alliance Latin America and Visa Inc. commissioned First Annapolis Consulting to survey issuers and acquirers in Brazil and Mexico on the current state of EMV migration and the long-term growth of the EMV market. The resulting report provides a detailed review of the adoption drivers, implementation considerations, migration strategies, business impact and evolution for Brazilian and Mexican issuers and acquirers. The study forecasts the size of the EMV/chip market in Brazil and Mexico through 2015, including chip cards, point-of-sale terminals and transactions. The report is available for a fee to both non-members and Smart card Alliance members.

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