Claro Brazil Selects Gemalto for Mobile Network Optimization

Claro Brazil Selects Gemalto for Mobile Network Optimization

Sao Paulo, Brazil, Jan 11, 2011–Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, announces the selection by Claro in Brazil to deploy an innovative software solution that enables significant optimization of network capacity and reduction in logistics costs. Claro is the largest mobile operator in the Americas, and is a part of América Móvil, one of four largest operators in the world connecting more than 200 million mobile subscribers. This selection marks the first time such a solution will be implemented in Brazil.

The number management solution will remove the requirement for Claro to stock pre-activated subscriber identification modules, enabling instead activation only when the mobile phone is switched on for the first time. It is initially targeted at prepaid subscribers and provides them with the option to choose their phone number(1). For Claro, the new process improves available network capacity, enabling more effective marketing initiatives.

“Gemalto has renowned expertise in digital security solutions, and we knew we could trust them with the sophisticated integration into our system,” said Bernardo Winik, director of operations and consumption, Claro. “Our main challenge was how to manage our prepaid number inventory more effectively and this solution makes it much easier for us to adapt to market demand. We expect significant cost reductions from this deployment.”

“Gemalto has developed a long-standing relationship with Claro, providing the operator with complex software and value-added services that enhance their subscribers’ mobile experience,” added Rodrigo Serna, Vice President Telecommunication for Latin America, Gemalto. “Our local presence in Latin America, specifically in Brazil, guarantees a seamless integration process as we can provide complete support before, during, and after implementation.”

(1) Users get to choose from a list of three possible numbers

About Gemalto

Gemalto (Euronext NL 0000400653 GTO) is the world leader in digital security with 2009 annual revenues of €1.65 billion, and over 10,000 employees operating out of 75 offices, research and service centers in 41 countries.

Gemalto is at the heart of our evolving digital society. The freedom to communicate, travel, shop, bank, entertain, and work–anytime, anywhere–has become an integral part of what people want and expect, in ways that are convenient, enjoyable and secure.

Gemalto delivers on the growing demands of billions of people worldwide for mobile connectivity, identity and data protection, credit card safety, health and transportation services, e-government and national security. We do this by supplying to governments, wireless operators, banks and enterprises a wide range of secure personal devices, such as subscriber identification modules (SIM), Universal Integrated Circuit Card (UICC) in mobile phones, smart banking cards, smart card access badges, electronic passports and USB tokens for online identity protection. Moreover Gemalto delivers on emerging applications related to the ‘Internet of things’ by supplying wireless modules and machine identification modules (MIM) for machine-to-machine communication. To complete these solutions we also provide software, systems and services to help our customers achieve their goals.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years.

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Gemalto Media Contacts

Ramzi Abdine
Latin America
+55 11 5105 7659

Jessi Marshall
North America
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Peggy Edoire
Europe, Middle East & Africa
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Yvonne Lim
Asia Pacific
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