Cubic Integrates Video Interface in Next-Gen Ticketing Machines
Enhancements deliver richer customer experience, added revenue opportunities for transit agencies
San Diego, California, November 3, 2011–Fare cards aren’t the only products that Cubic Transportation Systems’ self-service ticketing machines are delivering now that the company has integrated high-resolution video displays in its next-generation machines for public transit. According to the company, a subsidiary of San Diego-based Cubic Corporation (NYSE:CUB), transit agencies will be able to offer video advertising, information, marketing, direction maps and other messages directly at the point of purchase, adding a new channel for high-traffic generating agencies to attract additional revenues, as well as to get more useful information in front of customers.
“The technology for this enhanced display capability has reached a level of stability and pricing that we can offer it to customers either as an option for upgrading their existing Cubic ticket machines, or as a new device altogether for a new customer,” said Pradip Mistry, Vice President of Engineering for Cubic Transportation Systems, Inc. “Transit is used by millions of people every day, and with our products serving as the primary ‘touch point’ for these customers to purchase and pay their fares, this enhanced capability helps to drive more useful information in real time.”
The new video display will be two times larger than Cubic’s current display, with multi-touch capability allowing customers to zoom in and out, similar to how smart-phone touch technology works. When touched by a customer, the screen automatically launches the user interface for purchasing or adding value to a fare product. After a pre-set period of inactivity, the screen defaults to the advertising or other informational screens defined by the transit agency. As an option, Cubic can integrate a 3D display delivering amazing imagery that can be viewed without the need for special glasses.
“Our clients want to engage their customers on par with everything else in their digital lives, and we are enabling them to touch their customers that way,” said Mistry.
Cubic has integrated more than 4,200 ticketing machines in transit properties in North America, the United Kingdom and Australia, including agencies in New York, Florida, Los Angeles, Minneapolis and Brisbane.
Cubic Corporation is the parent company of three major business segments: Defense Systems, Mission Support Services and Transportation Systems.
Cubic® Transportation Systems, Inc. is the world’s leading turnkey solution provider of automated fare collection systems for public transport including bus, bus rapid transit, light rail, commuter rail, heavy rail, ferry and parking. Cubic’s solutions and services include system design, central computer systems, equipment design and manufacturing, device-level software, integration, test, installation, warranty, maintenance, computer hosting services, call centre services, card management and distribution services, financial clearing and settlement, multi-application support and outsourcing services.
Every year, nearly 10 billion rides are taken worldwide using Cubic fare collection systems. Cubic has delivered over 400 projects in 40 major markets on five continents. Active projects include London; Brisbane (Southeast Queensland) region, Australia; New York / New Jersey region; Washington, D.C. / Baltimore / Virginia region; Los Angeles region; San Diego region; San Francisco region; Minneapolis/St. Paul; Chicago; Atlanta region; Miami (South Florida) region; Vancouver and Edmonton, Canada; Sydney (New South Wales) , Australia; and Scandinavia.
Cubic Defense Systems is a leading provider of realistic combat training systems, cyber technologies, asset tracking solutions, and defense electronics. Mission Support Services is a leading provider of training, operations, maintenance, technical and other support services. For more information about Cubic, see the company’s website at http://www.cubic.com.