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Competing Strategies for NFC Power Position Start To Come Into Focus

The competing strategies for the power position in the world of NFC and the determined efforts to achieve an early advantage in the lucrative mobile payments market have started to come into focus. Last month’s flashy New York announcement by Google about the Google Wallet pilot planned for the fall in New York and San Francisco included a “dream team” of notable NFC ecosystem partners along with more than a dozen notable retailers including Macy’s, Bloomingdales, American Eagle Outfitters, Subway, Foot Locker, and Walgreens. Read full letter »

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