Dear Members and Friends of the Alliance,
One of the most valuable insights about the many applications and uses for NFC I received from listening to the experts at this month’s NFC Solution Summit 2013 Conference in San Francisco was simply this: we need to listen to and focus on the consumer experience first. Whether it has to do with a mobile payments transaction, a coupon offer, a gaming experience, or some other interaction with an expected half billion NFC-enabled portable devices to hit the market next year, focusing and listening to the needs of the consumer is critical. My letter in this month’s issue of Smart Card Talk recaps the event and the interesting insights conveyed by speakers and panelists. If you have feedback, please feel free to contact me. Thank you for your support of the Smart Card Alliance.
Executive Director, Smart Card Alliance
Acting Director, EMV Migration Forum