First Data and INSIDE Contactless Launch Partnertship for go-tag Payment Sticker Technology

First Data and INSIDE Contactless Launch Partnertship for go-tag Payment Sticker Technology

Denver and Aix-en-Provence, France, March 31, 2009 – INSIDE Contactless, a leading provider of advanced, open-standard contactless chip technologies, and First Data, a global leader in electronic commerce and payment processing services, today announced they have signed a three-year agreement to develop contactless payment stickers, which First Data will market as GO-Tag™ products. With this agreement, INSIDE will supply MicroPass® payment sticker prelams exclusively to First Data-qualified card manufacturers for production.

The agreement leverages the core technology from INSIDE Contactless and the issuing and transaction processing power of First Data. First Data will be marketing and distributing GO-Tag products to financial institutions, major U.S. merchants, and other distribution channels in a variety of form factors.

“First Data’s GO-Tag solution represents an important step in the evolution from today’s plastic cards and fobs, offering a bridge to the future of mobile payments,” said Barry McCarthy, general manager, Mobile Commerce and Point of Sale Solutions for First Data. “Our partnership with INSIDE Contactless enables us to offer consumers an opportunity to turn just about any personal item, from a mobile phone to an employee ID badge, into a payment device.”

“This agreement highlights the versatility of our MicroPass platform to support a variety of contactless payment applications and form factors, including stickers and we look forward to working with First Data to develop other payment sticker products for them as the mobile payments market heats up,” said Charles Walton, executive vice president of payments for INSIDE Contactless. “Only INSIDE is able to offer a multi-brand, multi-application solution designed from the ground up for high-volume contactless applications, one that can be easily and quickly customized to meet specific payment market needs.”

About First Data

First Data powers the global economy by making it easy, fast and secure for people and businesses to buy goods and services using virtually any form of electronic payment. Whether the choice of payment is a gift card, a credit or debit card or a check, First Data securely processes the transaction and harnesses the power of the data to deliver intelligence and insight for millions of merchant locations and thousands of card issuers in 36 countries.

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About INSIDE Contactless

INSIDE Contactless is the global leader in open-standard contactless payment and Near Field Communication (NFC) semiconductors and software that power the next generation of payment, transit, identity and access control applications. The company’s intelligent, microprocessor-based platforms offer the flexibility to be embedded in smart cards, mobile phones and other consumer electronic devices, documents, badges and other items to support a wide range of innovative contactless applications and bring new levels of convenience to users. INSIDE has delivered more than 300 million contactless platforms worldwide to customers and partners that include many of the leading payment card and mobile phone manufacturers, systems integrators and financial institutions. With a portfolio of 60 families of patents, including several essential NFC patents, the company has played a leading role in NFC and contactless innovation. INSIDE is headquartered in Aix-en-Provence, France, with offices in Shanghai, Singapore, Warsaw, Seoul and Silicon Valley.

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