Gemalto and Far EasTone Telecommunications Co. Ltd. partner to start Asia’s first ‘Pay-Buy Mobile’ trial

Gemalto and Far EasTone Telecommunications Co. Ltd. partner to start Asia’s first ‘Pay-Buy Mobile’ trial

Amsterdam, Taiwan, October 4, 2007–Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, today announces a partnership with Taiwan’s Far EasTone Telecommunications Ltd. to start Asia’s first mobile contactless SIM-based NFC (Near Field Communications) trial. This trial, starting in November and rolled out in phases, is part of the GSM Association’s ‘Pay-Buy Mobile’ initiative which seeks to define a common global approach to using NFC technology to link mobile devices with payment and contactless systems. Taiwan’s fast-paced adoption of contactless payment services and appetite for new technologies makes it the perfect place to start the trial.

Far EasTone subscribers participating in the trial will be able to make mobile contactless purchases at any Far EasTone trial partner merchant with the same ease and convenience as if using an ordinary contactless payment card. Additionally, a fun new way to shop is to interact with “smart posters”. Taiwan’s hypermarket chain, Far Eastern Geant for instance, will hang posters embedded with NFC tags at their stores. Shoppers walk by, wave their NFC mobile across the poster and walk away with a coupon downloaded to the SIM for use at the checkout or for later purchases. This type of shopping gesture is just one of the exciting new ways to connect the mobile lifestyle with the convenience of contactless. Moreover, subscribers can view and interact with services provisioned using the mobile’s own web browser. In this way, subscribers see the services on the SIM presented as a web page.

“This trial marks a milestone in mobile contactless history and is also a key advancement in services for Taiwan”, said Tan Teck Lee, president of Gemalto Asia. “We are proud to be part of this exciting development with Far EasTone as it sets the stage for the growing popularity of mobile contactless and service provisioning applications”.

Jan Nilsson, president of Far EasTone commented, “This launch will mark an advancement of Taiwan’s mobile market where we combine convenience with security. For us, the mobile has become a hub for advanced subscriber services and is the platform of choice to provide subscribers with a new lifestyle. Taiwan is the perfect place to start”.

Consecutive trial phases, leading to commercial rollout in 2008, will gradually introduce a broader variety of different merchants, partners and services including Taiwan’s largest convenience store chain 7-Eleven, department store Shin Kong Mitsukoshi, vending machines from HeySong and rail transport operated by Kaohsiung Rapid Transit Corporation.

The SIM is one of the natural choices available to host this type of service, as it is a portable and secure platform for payment applications. Far EasTone is able to maintain a direct link with subscribers by using it as a hub for advanced subscriber services. For subscribers, the portability prevents service disruption when changing phones.

Interestingly, as more and more services are progressively rolled out, it will be increasingly important to manage multiple services from multiple service providers in a secure and reliable way. Gemalto is uniquely positioned in supporting Far EasTone to leverage on expertise with remote service provisioning and service management in a trusted and secure environment.

About Gemalto

Gemalto (Euronext NL 0000400653 GTO) is the leader in digital security with pro forma 2006 annual revenues of €1.7 billion, more than 85 offices in 40 countries and about 10,000 employees including 1,300 R&D engineers. In a world where the digital revolution is increasingly transforming our lives, Gemalto’s solutions are designed to make personal digital interactions more convenient, secure and enjoyable. Gemalto provides end-to-end digital security solutions, from the development of software applications through design and production of secure personal devices such as smart cards, SIMs, e-passports, and tokens to the deployment of managed services for its customers. More than a billion people worldwide use the company’s products and services for telecommunications, financial services, e-government, identity management, multimedia content, digital rights management, IT security, mass transit and many other applications.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years. Gemalto was formed in June 2006 by the combination of Axalto and Gemplus. For more information please visit

About Far EasTone Telecommunications Co., Ltd.

Far EasTone Telecommunications is a leading wireless service provider in Taiwan and continues to introduce attractive rate plans, full-line products and services for enriching the lives of people. With the convergence of services in media and telecom industry, FET expands its scope and vision to become a leading full service provider for electronic communication, information, entertainment, and transaction. FET is offering an innovative environment for superior shareholder value, customer loyalty, employee satisfaction and community involvement.


Asia Marketing Communications
Marcos Fernandes
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