Gemalto Offers U.S. Banks Seamless EMV Migration with Instant Issuance Operated Services

Gemalto Offers U.S. Banks Seamless EMV Migration with Instant Issuance Operated Services

Instant issuance generates superior customer satisfaction and brand recognition in EMV deployments worldwide

Amsterdam, February 9, 2012–Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, has launched its in-branch Dexxis EMV instant issuance card solution for U.S. banks, designed to streamline and accelerate EMV migration. Dexxis instant issuance allows banks to immediately issue and activate initial and replacement cards directly at the physical bank branch location, rather than sending personalized cards to end users via postal mail.

Gemalto’s Dexxis EMV instant issuance introduces personalization on site, by securely performing smart card chip encoding in addition to magstripe encoding and plastic printing or embossing. The solution offers a seamless migration path from magnetic stripe to fully EMV-compliant smart cards by adding the required data processing and key management. Dexxis EMV instant issuance can run directly from the bank’s servers and is also offered as a managed service for even quicker market introduction. The solution allows the bank to effortlessly introduce EMV to its customers. The immediate availability of the card in the branch enables the bank to educate customers on the spot on the usage and benefits of their new card. Moreover, Dexxis EMV Instant Issuance provides cardholders the ability to choose and set the PIN for their card immediately at the branch, for an exceptional user experience.

“The versatility, robustness and performance of Gemalto’s Dexxis Instant Issuance builds on our field-proven recipes for success in nationwide EMV deployments,” said Philippe Benitez, Vice President Marketing for Secure Transactions, Gemalto North America. “Through hundreds of branches already connected worldwide, over a million EMV cards were instantly issued in 2011 alone with Dexxis. U.S. banks can now experience all the benefits EMV and in-branch issuance have to offer–enhanced security, international acceptance, superior customer satisfaction, outstanding brand recognition and true differentiation.”

Gemalto with Dexxis already enables delivery of tens of thousands of EMV cards per day, on-the-spot to customers. With the launch of the first U.S. issued, globally compliant EMV portfolio, Gemalto is well positioned to accompany the EMV migration in the U.S., where close to one billion magnetic stripe cards are currently in circulation¹. Dexxis EMV instant issuance is part of the comprehensive personalization solutions and services that Gemalto offers financial issuers all over the world.

¹Source Nilson Report, December 2011

For more information on the Dexxis offer visit

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security with 2010 annual revenues of €1.9 billion and over 10,000 employees operating out of 87 offices and 13 Research & Development centers in 45 countries.

Gemalto is at the heart of our evolving digital society. Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain, and work–anytime, anywhere, in ways that are convenient, enjoyable and secure. Gemalto delivers on the growing demands for personal mobile services, identity protection, payment security, authenticated online services, cloud computing access, modern transportation, e-healthcare and e-government services. Gemalto does this by providing secure software, a wide range of secure personal devices, and managed services to wireless operators, banks, enterprises and government agencies.

Gemalto is the world leader for electronic passports and identity cards, two-factor authentication devices for online protection, smart credit/debit and contactless payment cards, as well as subscriber identification modules (SIM) and universal integrated circuit cards (UICC) in mobile phones. Also, in the emerging machine-to-machine applications Gemalto is a leading supplier of wireless modules and machine identification modules (MIM). To operate these solutions and remotely manage the software and confidential data contained in the secure devices Gemalto also provides server platforms, consulting, training, and managed services to help its customers achieve their goals.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the Company is poised to thrive over the coming years.

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Gemalto Media Contacts

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