A simple and convenient online tool for creating a unique personal card

Cartes tradeshow, Villepinte, France, November 13, 2007–Gemalto, the world leader in digital security, today announces that a leading European financial institution has selected its service offering to implement a large-scale picture card program. Gemalto’s CardLikeMe™ is a web-based solution that allows cardholders to customize their payment card with a photo of their choice. An easy-to-use interface lets the bank’s customers upload and edit the picture directly from their computer and order online. Gemalto provided the bank with the software solution required for processing the photograph on its website as well as consulting services. Commercial launch started at the beginning of October.

With CardLikeMe, customers can easily design a personalized banking card with their favorite photograph. They can adjust the picture as desired, zoom, rotate or focus on one part of it. In addition, an online gallery of visuals is also available from the bank’s website.

This new contract demonstrates Gemalto’s ability to offer value-added services that allow banks to differentiate themselves by delivering innovative products to cardholders. By making the card exclusive with a personalized photo, CardLikeMe strengthens the customer’s attachment, much in the same way as customizing the mobile phone or PC screen.

“When bank customers carry several cards, they are more likely to pay with their favorite one,” added Philippe Cambriel, executive vice-president Secure Transactions Business Unit at Gemalto. “As a result, CardLikeMe can help move the card to the top of the wallet, which constitutes a real differentiating factor.”

CardLikeMe will be demonstrated at CARTES this week on the Gemalto booth: 3 E 002 & 3 E 014.

About Gemalto

Gemalto (Euronext NL 0000400653 GTO) is the leader in digital security with pro forma 2006 annual revenues of €1.7 billion, more than 85 offices in 40 countries and about 10,000 employees including 1,300 R&D engineers.

In a world where the digital revolution is increasingly transforming our lives, Gemalto’s solutions are designed to make personal digital interactions more convenient, secure and enjoyable.

Gemalto provides end-to-end digital security solutions, from the development of software applications through design and production of secure personal devices such as smart cards, SIMs, e-passports, and tokens to the deployment of managed services for its customers.

More than a billion people worldwide use the company’s products and services for telecommunications, financial services, e-government, identity management, multimedia content, digital rights management, IT security, mass transit and many other applications.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years.

Gemalto was formed in June 2006 by the combination of Axalto and Gemplus.

For more information please visit http://www.gemalto.com

Media Contact

Deb Montner
Montner & Associates
203-226-9290
dmontner@montner.com