Gemalto’s Device Management boosts LTE adoption and usage
Amsterdam, December 6, 2016 – Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, announces the latest version of its LinqUs Device Management solution, designed to help mobile operators provide subscribers with a seamless journey to LTE. It now offers operators real-time identification and automatic over-the-air configuration of their subscribers’ 4G devices and instant promotion of targeted tariff plans and offers. Key benefits include increased 4G adoption and usage by customers, faster return on investment in LTE networks, and improved subscriber retention. The proven Gemalto platform already manages close to one billion devices worldwide.
This latest Device Management version reflects the increasing popularity of LTE-capable devices, which are expected to account for 72% of global smartphone shipments by 20201. It meets the operators growing need to focus on customer migration to higher value LTE plans. The solution provides real-time insight and analysis of subscriber devices and data usage, and ensures an effective LTE adoption through improved personalized offers, loyalty programs and quality of experience (QoE). The capability to detect the LTE frequency bands supported by devices helps operators to tackle the complexity of the LTE band fragmentation, thus ensuring usage uptake via promotion to the right device and user. This new release also addresses the multi-SIM devices phenomenon: it can identify such devices and build loyalty campaigns to incentivize subscribers to stay on the operator network.
“The latest incarnation of Gemalto’s Device Management will foster an even better instant customer intimacy. It delivers the user intelligence and analytics needed to enhance subscriber 4G experience, build revenue, address device fragmentation and strengthen loyalty,” said David Buhan, Senior Vice President for Mobile Subscriber Services at Gemalto. “As operators continue their quest for ever greater speed and capacity, Gemalto is equally committed to a roadmap that embraces 4.5G and beyond.”
1. CCS Insight – Market Forecast, Mobile Phones, Worldwide, 2016-2020
Gemalto (Euronext NL0000400653 GTO) is the global leader in digital security, with 2015 annual revenues of €3.1 billion and customers in over 180 countries. We bring trust to an increasingly connected world.
Our technologies and services enable businesses and governments to authenticate identities and protect data so they stay safe and enable services in personal devices, connected objects, the cloud and in between.
Gemalto’s solutions are at the heart of modern life, from payment to enterprise security and the internet of things. We authenticate people, transactions and objects, encrypt data and create value for software – enabling our clients to deliver secure digital services for billions of individuals and things.
Our 14,000+ employees operate out of 118 offices, 45 personalization and data centers, and 27 research and software development centers located in 49 countries.
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