Gemalto’s Traffic Boosting Solution makes Telecom Operators’ Value Added Services easier to discover, increases use tenfold

Gemalto’s Traffic Boosting Solution makes Telecom Operators’ Value Added Services easier to discover, increases use tenfold

Mobile World Congress, Barcelona, Feb 17, 2010–Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, today announces the success of its traffic boosting solution in increasing the use of Mobistar’s ‘ContactSave’ service by 10. Mobistar is the second largest telecom operator in Belgium.

In July 2009, Mobistar first deployed Gemalto’s interactive technology in order to improve the discovery and use rate of ContactSave, a service designed to back-up contacts stored within the SIM card. ContactSave enables their consumers to access their address book anytime, anywhere, even in the case of loss or theft of their mobile phone, by simply downloading the data on the SIM card.

In the first instance, Gemalto updated the ContactSave application in the SIM for new and existing subscribers and ran a promotional campaign to boost the use of the service. This new version allows subscribers to discover & use the service from the moment the SIM is inserted into the handset or as users record new phonebook entries. This mechanism automatically proposes a regular back-up of contacts via a pop-up screen.

In parallel, targeting over 2 million current Mobistar subscribers, Gemalto performed a Promotional Interactive SMS Campaign to increase the use of ContactSave. Subscribers received a pop-up message on their handset screen proposing them to back-up their contacts, and in one-click were able to launch the synchronization of their phonebook.

This campaign alone resulted in a fivefold increase of the traffic generated. Overall, the use of ContactSave was multiplied by 10 over a 4 month period.

Philippe Vallée, Executive Vice President, Telecommunications Business Unit, Gemalto, commented that “The traffic boosting offer is a key part of our offer designed to help mobile operators make the most of their existing solutions. The results are significant and show that this offer can clearly make a difference to operator business.”

Visit the Gemalto stand, 8A102, at the Mobile World Congress, 15-18 February 2010.

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About Gemalto

Gemalto (Euronext NL 0000400653 GTO) is the world leader in digital security with 2008 annual revenues of €1.68 billion, and 10,000 employees operating out of 75 offices, research and service centers in 40 countries.

Gemalto is at the heart of our evolving digital society. The freedom to communicate, travel, shop, bank, entertain, and work–anytime, anywhere–has become an integral part of what people want and expect, in ways that are convenient, enjoyable and secure.

Gemalto delivers on the growing demands of billions of people worldwide for mobile connectivity, identity and data protection, credit card safety, health and transportation services, e-government and national security. We do this by supplying to governments, wireless operators, banks and enterprises a wide range of secure personal devices, such as subscriber identification modules (SIM), Universal Integrated Circuit Card (UICC) in mobile phones, smart banking cards, smart card access badges, electronic passports, and USB tokens for online identity protection. To complete the solution we also provide software, systems and services to help our customers achieve their goals.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years.

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