Hypercom Unveils Market’s First Plug-and-Play Value-Added POS Application Platform
Telco-grade Appliance Speeds Deployment for End Users & Integrators; Adds New Revenue Stream for Hypercom
LAS VEGAS, ETA Annual Meeting & Expo, April 20, 2006–Hypercom Corporation (NYSE: HYC) today unveiled a new network server appliance enabling the market’s first plug-and-play deployment of value-added applications for point-of-sale/point-of-service systems. The new telco-grade appliance will come pre-loaded with application software along with tools permitting remote configuration by Hypercom that will eliminate the need for end users or ISOs to install, test, integrate and configure the software for the user’s network.
The new platform is being demonstrated with SignatureOne™ biometric signature authentication software from Redwood Shores, California-based Communications Intelligence Corporation (OTC BB: CICI). The CIC application enables banks, insurance firms and other organizations providing services to consumers to combat fraud and identity theft by using handwritten signatures to verify identity of their customers.
In future releases, the new appliance may be loaded with gift card, loyalty card, prepaid credit card, signature capture, electronic check conversion and other value added payment applications. Other applications under review are non-traditional POS applications such as prepaid phone, Internet access and health account cards or airline loyalty cards; and/or Hypercom’s HypercomView software for managing POS networks. Each appliance is customized to meet the client’s needs.
Hypercom’s objective is to speed deployment and ensure quality of service for value-added applications that can generate new revenue streams for end users as well as ISOs and distributors.
Each 1U rack-mountable network appliance can accommodate one or more value-added applications based on the customer’s needs. The appliance is built to telco-grade standards, including redundancy, fireproofing and failover capabilities. The unit incorporates both physical and logical security, with back-up dual power supplies, cooling systems and hard drives.
“Until now, deploying value-added payment applications has been a lengthy, expensive and complex process that often discouraged retailers and other end users from offering these services, despite their potential for adding significant incremental revenues. Our new appliance will eliminate all of these stumbling blocks,” said Jonatan Schmidt, Chief Scientist and Technology Officer, Hypercom Corporation.
“At the same time, this new platform will allow Hypercom to offer a wide range of electronic services that can be sold through our established payment networks and provide competitive advantages not available from any other vendor,” Schmidt added. “This marks an important addition to our product line and a new revenue stream for us as well as for our customers.”