Identive Announces New Game Changer for Machine to Machine – M2M Applications

Identive Announces New Game Changer for Machine to Machine – M2M Applications

GameChangR™ makes it easy to add RFID–and a richer user experience–to electronic games

Santa Ana, Calif. and Ismaning, Germany, January 23, 2013–Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of solutions and services for the identification, security and RFID industries, today announced GameChangeR™, an innovative developers’ solutions kit that enables the rapid creation and integration of contactless radio frequency identification (RFID) technology into electronic games without the need for specialist RFID knowledge. RFID allows physical objects to interact with virtual environments for a richer user experience.

“Increasingly, people are interested in creating interactions between their physical environment and the virtual world. In areas such as electronic gaming, this is fueling demand for M2M solutions that allow a device, such as a game piece, to deliver information about itself to a software application, such as an electronic game, that determines how the piece will be used in the game and also allows the game to change the characteristics of the piece by storing new information on it,” explained Dr. Manfred Mueller, COO Identification Products for Identive Group. “Identive’s GameChangeR development kit leverages Identive’s expertise so developers can easily incorporate RFID into electronic games with the addition of instant, contactless communications and memory capabilities to game pieces.”

Michael Ganzera, vice president of Marketing for Identive added, “Our new RFID development kit truly is a game changer for developers, because it allows them to create dynamic and interactive gaming experiences using RFID technology, with no prior RFID experience. This ability to deliver what the market needs springs from Identive’s unique ability to address the entire value chain of RFID, from tags to readers to complete solutions.”

The GameChangR RFID solutions development kit comes with a specially-configured RFID reader, three GameChangeR tags and a USB–UART converter. The 13.56MHz, ISO14443A reader exposes a simple-to-use, high-level API that allows developers to interact with the GameChangeR RFID tags in a protected manner, and with no knowledge or prior experience working with RFID technology. Both the reader and the pre-initialized GameChangeR tags are configured to work only with each other, which ensures integrity of the tag content and protection of the gaming experience in a given ecosystem. Identive currently is accepting orders for the GameChangeR development kit for shipment in February.

About Identive

Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s signature company in Secure ID. The company’s products, software, systems and services address the markets for identity management, physical and logical access control, cashless payment, NFC solutions and a host of RFID-enabled applications for customers in the government, enterprise, consumer, education and healthcare sectors. Identive’s mission is to build a lasting business of scale and technology based on a combination of strong technology-driven organic growth and disciplined acquisitive expansion. The company delivers up-to-date information on its activity as well as industry trends through its industry-leading social media initiatives and educational resource, For additional information, please visit or follow on Twitter at @IdentiveGroup.

Note: Identive and the Identive logo are trademarks of Identive Group, Inc, registered in many jurisdictions worldwide. All other company, product or service names may be trademarks or registered trademarks of others and are the property of their respective owners.


Darby Dye
+1 949 553-4251

Lennart Streibel
+49 89 9595-5195