Santa Ana, Calif. and Ismaning, Germany, February 6, 2013–Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of products and services for the identification, security and RFID industries, today announced new radio frequency identification (RFID) labels for the medical industry that are specially designed to withstand the radiation processes commonly used to sterilize medical devices, equipment and supplies. Unlike standard RFID products that lose their memory content when exposed to radiation, Identive’s new radiation-resistant labels enable critical identification, usage and tracking information to reside on medical components and storage containers throughout their useful lives.

RFID technology offers superior convenience and performance to many other identification technologies, such as barcodes, but is just beginning to be adopted for medical applications. One barrier has been the challenge of adapting the technology to operate in harsh and demanding environments, such as sterilization using X-rays or gamma radiation. As an innovator of RFID applications to solve complex problems, Identive has created the new labels to address the stringent manufacturing and operating requirements of the healthcare industry. Identive’s new RFID labels are resistant to radiation, offer read/write functionality and have a memory capacity of up to 256 bytes. Compliance with ISO 15693, ISO 18000-3 and EPCglobal® standards ensures compatibility with common RFID reader devices worldwide. Identive is offering its radiation-resistant labels in a variety of shapes, sizes, surface materials and printing options. Inquiries about the radiation-resistant labels may be sent to salesemea@identive-transponders.com. Learn more about Identive’s full range of specialized tags and labels for difficult or unique environments by visiting our website at http://www.identive-group.com.

About Identive

Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s signature company in Secure ID. The company’s products, software, systems and services address the markets for identity management, physical and logical access control, cashless payment, NFC solutions and a host of RFID-enabled applications for customers in the government, enterprise, consumer, education and healthcare sectors. Identive’s mission is to build a lasting business of scale and technology based on a combination of strong technology-driven organic growth and disciplined acquisitive expansion. The company delivers up-to-date information on its activity as well as industry trends through its industry-leading social media initiatives and educational resource, AskIdentive.com. For additional information, please visit http://www.identive-group.com or follow on Twitter at @IdentiveGroup.

Note: Identive and the Identive logo are trademarks of Identive Group, Inc, registered in many jurisdictions worldwide. All other company, product or service names may be trademarks or registered trademarks of others and are property of their respective owners.

Contacts

Darby Dye
+1 949 553-4251
ddye@identive-group.com

Lennart Streibel
+49 89 9595-5195
lstreibel@identive-group.com