Identive Group’s RFID and Near Field Communications Products to be Distributed by Avnet Electronics Marketing Americas

Identive Group’s RFID and Near Field Communications Products to be Distributed by Avnet Electronics Marketing Americas

Santa Ana, Calif. and Ismaning, Germany, May 7, 2013–Identive Group, Inc. (NASDAQ: INVE) (Frankfurt: INV), a provider of solutions and services for the identification, security and RFID industries, today announced that it has signed a distribution agreement with Avnet Electronics Marketing Americas, a business region of Avnet, Inc. (NYSE: AVT). The agreement provides Avnet’s customers with access to Identive’s broad range of RFID and NFC readers and embedded modules, in addition to an extensive array of RFID/NFC passive transponders and tags. Identive’s RFID and NFC products enable a wide range of contactless applications including access, payment, ticketing and asset tracking.

“Market research firm Deloitte projects that 300 million NFC-enabled cellphones, tablets and e-readers will be sold in 2013, and Identive is a pioneer in the advancement of complementary infrastructure-based solutions,” said Alex Iuorio, senior vice president, supplier development, Avnet Electronics Marketing Americas. “In addition, many of Identive’s readers and modules are based on NXP Semiconductors’ popular NFC reader and Cortex processor family. Having Identive on our line card enables us to offer customers more integrated module options, along with a vertically integrated transponder offering–all of which is exactly the kind of technological synergy that Avnet can help bring to a customer’s development effort.”

Adoption of mobile phone-based point-of-sale, ticketing, security and loyalty systems based on Near Field Communications technology is accelerating while contactless technology is proliferating in new applications from closed loop embedded RFID based systems for video gaming platforms, to medical device tracking, to anti-counterfeiting, to field maintenance management and reverse logistics. Avnet and Identive are in a position to provide complete ecosystem solutions adapted to all applicable RFID standards to both industrial and consumer customers.

“Avnet offers a large, experienced sales team focused on Near Field Communications and RFID,” said Louis Modell, vice president of sales and general manager of the Americas for Identive’s ID Products division. “This agreement allows us to leverage Avnet’s sales and technical support resources as an extension of our own and serve a wider customer base. It also provides Avnet Electronics Marketing Americas’ customers with easy access to Identive’s industry-leading NFC and RFID technology solutions to develop and deploy the contactless applications that most matter to their business.”

Identive’s Offerings from Avnet

Identive’s NFC solutions development kit and Multi-ISO based platform provide highly integrated plug-and-play system solutions for all 13.56 MHz RFID applications: NFC, ISO14443A, ISO14443B and ISO15693. Identive’s popular range of mobile and desktop smart card readers as well as NFC readers are available. NFC/MIFARE plug & play, mobile and core module boards support NFC Tag Types 1, 2, 3 and 4 and offer fast, reliable and flexible connectivity for multiple use cases. HF and UHF RFID and NFC passive transponders and tags are available in a variety of form factors and with a wide range of contactless ICs from leading manufacturers to suit every customer’s project needs. Identive’s transponder and tag offering includes a large selection of smart tags and labels, patented tag on metal (tom®) RFID labels for use on metal surfaces such as phones or equipment, and transponders and tags for NFC and mobility applications.

To view the entire Identive product line available from Avnet, visit More information about Identive is available at

About Avnet Electronics Marketing

Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. that serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 70 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services. The group’s website is located at

About Avnet, Inc.

Avnet, Inc. (NYSE: AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers globally. Avnet accelerates its partners’ success by connecting the world’s leading technology suppliers with a broad base of customers by providing cost-effective, value-added services and solutions. For the fiscal year ended June 30, 2012, Avnet generated revenue of $25.7 billion. For more information, visit

About Identive

Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s signature company in Secure ID. The company’s products, software, systems and services address the markets for identity management, physical and logical access control, cashless payment, NFC solutions and a host of RFID-enabled applications for customers in the government, enterprise, consumer, education and healthcare sectors. Identive’s mission is to build a lasting business of scale and technology based on a combination of strong technology-driven organic growth and disciplined acquisitive expansion. The company delivers up-to-date information on its activity as well as industry trends through its industry-leading social media initiatives and educational resource, For additional information, please visit or follow on Twitter at @IdentiveGroup.

Note: Identive and the Identive logo are trademarks of Identive Group, Inc, registered in many jurisdictions worldwide. All other company, product or service names may be trademarks or registered trademarks of others and are the property of their respective owners.


Darby Dye, +1 949 553-4251, [email protected]
Annika Walther, +49 89 9595-5220, [email protected]