Identive’s NFC Business Expands with New NFC Tag Orders and Commercial Deployments of Tagtrail™ Services Delivery Platform

Identive’s NFC Business Expands with New NFC Tag Orders and Commercial Deployments of Tagtrail™ Services Delivery Platform

Santa Ana, Calif. and Ismaning, Germany, April 23, 2013–Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of solutions and services for the identification, security and RFID industries, today announced that it has received orders for four million near field communication (NFC) tags to support two large new customer projects. Three million NFC Type 2 tags will be used for a mobile retail application in France and one million NFC TOM™ (Tag on Metal) phone stickers will enable a banking and payment program in Africa. 800,000 of the NFC tags and all of the NFC phone stickers are scheduled to ship during the current quarter.

Additionally, the Company announced that its Tagtrail™ mobile services delivery platform is currently deployed by a leading European mobile network operator (MNO) to drive innovative mobile marketing campaigns in Germany. Tagtrail allows customers to tap their phones to Identive’s NFC tags and receive information about loyalty program benefits, new service offerings and where to find participating merchants and retailers.

“With an estimated 270 million NFC-enable phones and tablets projected to ship to consumers this year alone, we are seeing more frequent and larger NFC projects being initiated all around the world. Users are gaining experience with NFC applications and companies of all sorts are recognizing that NFC technology can help them deliver a mobile experience for their customers that is convenient and fun,” said David Holmes, vice president NFC & Mobility Solutions for Identive. “Identive’s broad range of NFC offerings and market expertise position us globally as a premier supplier of NFC solutions. As a result, we are benefiting from the wider market trends with an increasing number of high volume orders, Tagtrail deployments and expansion into additional applications and markets.”

Through its online marketplace,, Identive offers customers around the world a wide range of NFC infrastructure products including tags, stickers, labels, readers and solution development kits. customers enjoy free, localized support for their online purchases. Identive’s patent-pending Tagtrail platform allows advertisers, retailers and organizations of all types and sizes to deliver dynamic, personalized content and services to users’ mobile devices via NFC and QR codes. The Tagtrail solution includes cloud-based content delivery and analytics services, NFC tags or QR codes and a mobile user app. For more information, visit Identive’s Tagtrail website at

About Identive

Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s signature company in Secure ID. The company’s products, software, systems and services address the markets for identity management, physical and logical access control, cashless payment, NFC solutions and a host of RFID-enabled applications for customers in the government, enterprise, consumer, education and healthcare sectors. Identive’s mission is to build a lasting business of scale and technology based on a combination of strong technology-driven organic growth and disciplined acquisitive expansion. The company delivers up-to-date information on its activity as well as industry trends through its industry-leading social media initiatives and educational resource, For additional information, please visit or follow on Twitter at @IdentiveGroup.

Note: Identive, the Identive logo, TOM and Tagtrail are trademarks of Identive Group, Inc, registered in many jurisdictions worldwide. All other company, product or service names may be trademarks or registered trademarks of others and are the property of their respective owners.


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