Active Participation on the Contactless Payment Council Keeps INSIDE at the Forefront of the Contactless Payments Industry

Aix en Provence, France, March 30th, 2007–INSIDE Contactless, a leading provider of advanced, open standard contactless chip technologies, today announced that it has extended its membership within the Smart Card Alliance to the Leadership Council. The Smart Card Alliance is a non-profit, multi-industry association working to stimulate the understanding, adoption, use and widespread application of smart card technology.

The Smart Card Alliance is the single industry voice for smart card technology, leading the discussion on the value of smart cards in the U.S. and Latin America. The Alliance invests heavily in education on the appropriate uses of technology for identification, payment and other applications. It strongly advocates the use of smart card technology in a way that protects privacy and enhances data security and integrity. Through specific projects such as education programs, market research, advocacy, industry relations and open forums, the Alliance keeps its members connected to industry leaders and industry innovations.

INSIDE also announced today that its Executive Vice President for Payments, Charles Walton has been appointed co-chairman of the Contactless Payments Council. The Contactless Payments Council is one of several focused groups within the overall structure of the Alliance, designed to enhance industry collaboration and speed the adoption of contactless smart cards.

“INSIDE Contactless is one of the most widely recognized and active companies in our industry, possessing both the technology and the leadership, as demonstrated by their council participation, to bring smart card-enabled contactless payments to a new level,” said Randy Vanderhoof, Director of the Smart Card Alliance. “We are pleased that INSIDE has extended their leadership role within the contactless payments industry through further involvement within the Smart Card Alliance.”

“Contactless technology is rapidly approaching the mainstream, with multiple issuers on-board, with 20M plus contactless bank cards in the market, and with contactless reader infrastructure becoming more pervasive”, said Charles Walton, Executive Vice President for Payments for INSIDE. “We hope that our participation in the Smart Card Alliance will help educate the contactless payments market in the areas of core technology, business opportunity, value-added applications, and security”.

About the Smart Card Alliance

The Smart Card Alliance Contactless Payments Council was formed to focus on facilitating the adoption of contactless payments in the U.S. through education programs for consumers, merchants and issuers. The group is bringing together financial payments industry leaders, merchants and suppliers. The Council’s primary goal is to inform and educate the market about the value of contactless payment and work to address misconceptions about the capabilities and security of contactless technology. For more information, please visit https://www.securetechalliance.org.

About INSIDE Contactless

Founded in 1995, INSIDE is headquartered in France and with global presence in China, Singapore, Poland and the USA. INSIDE is uniquely positioned as the only fabless semiconductor company solely dedicated to the advancement of contactless technology, leveraging one of the industry’s largest intellectual property portfolios. Through strategic emphasis in Contactless Payments and Near Field Communications (NFC), INSIDE has been on a rapid growth track over the past two years with more than 12M chips delivered for contactless payment cards in the US market and a dominant position in driving NFC standardization and pilot deployments. For more information, http://www.insidecontactless.com.

Contact

Geraldine Sauniere-Miallet
Marcom Director
Tel. +33 (0)4 42 39 33 01
Fax: +33 (0)4 42 39 63 19
http://www.insidecontactless.com