INSIDE Teams with CONNECTHINGS and Sagem to Power Smart Muse Mobile NFC Guide Project

INSIDE Teams with CONNECTHINGS and Sagem to Power Smart Muse Mobile NFC Guide Project

Wave-Me NFC Services Platform to Go Beyond Payments and Transit to Transform Mobile User Experience

AIX-EN-PROVENCE and PARIS, FRANCE, November 18, 2010–CONNECTHINGS, INSIDE Contactless and SAGEM Wireless today announced that the Smart Muse Mobile NFC Tour guide pilot project made its debut at the Teen Gallery at the Centre Pompidou in Paris. In this project, Smart Muse enables young visitors to easily access and share location- and time-specific multimedia information on NFC Wave-Me™-enabled mobile phones by simply “waving” the device over NFC tags.

“The Centre Pompidou’s teen gallery is an ideal place to test a solution like Smart Muse,” said Loic Hamon, vice president of products and marketing, NFC business, at INSIDE Contactless. “In addition to delivering information about exhibits, Smart Muse caters to younger consumers’ enthusiastic use of social media technologies through NFC-enabled mobile handset peering to share information and their experiences.”

Smart Muse launched October 9, allowing teen visitors to wave Wave-Me-enabled handsets near a corresponding Wave-Me NFC tag to access information and synchronize locations with friends in the gallery. Teens can also simply touch mobile handsets together to share information and their experiences while at the gallery. The Centre Pompidou project is one of 13 projects selected by France’s Ministry of Economy, Industry and Employment to develop and deploy new services and applications based on NFC technology.

“Smart Muse deployments revolutionize the concept of guided tours and deliver another level of engagement for visitors in museums, at historic monuments, and other locations of interest,” said Laetitia Gazel Anthoine, founder and chief executive officer of CONNECTHINGS. “We believe that Wave-Me solutions create exciting new opportunities for delivering richer, more engaging visits and demonstrating the ability of NFC to go beyond just payments and transit applications.”

Wave-Me technology automatically simulates a complex series of keystrokes that would be required to achieve the same level of information access using a traditional computing device. Wave-Me tags can contain relevant phone numbers or complex URLs to send SMS messages, or to send and retrieve information from web sites. Museums and cities will be able to provide Wave-Me applications to their visitors, with the possibility of using NFC tags deployed in their environment to access services. These tags will provide quick access not only to a multimedia guide but also to added-value features like annotation, content sharing, accompanying sound or video. Smart Muse also is deployed in the City of Nice. Multilingual content was developed in conjunction with the City of Nice to be both informative and anecdotal in nature, as well as tailored to the individual’s demographics. Smart Muse also provides information about nearby tourist services-shops, restaurants, hotels, city services, events, and others-and the content will be updated constantly.

Among the consortium, CONNECTHINGS delivers knowledge from its AdTag™ server-side contextualized content management, as well as its experience with NFC tag and mobile application life cycle management and other technologies. INSIDE provides NFC technology know-how, NFC hardware and software for the handset based upon the market-leading MicroRead® NFC controller, and NFC tags and other patented technology. SAGEM Wireless provides the NFC-enabled mobile phones used at the Centre Pompidou and are provided to visitors at no cost for use while inside the museum.

“We are very excited to be a part of the Smart Muse project and to help demonstrate how the Wave-Me Service Platform’s innovative use of NFC technology can simplify access to information,” said Thierry Buffenoir, chief executive officer of SAGEM Wireless. “We are happy to work with our consortium partners in creating successful projects that will ignite this emerging market.”


Founded in 2007, CONNECTHINGS is the leader in providing NFC tag read and P2P solutions. CONNECTHINGS provides a complete solution to add value to the NFC tag reading. From NFC tag customization and delivery to tag server solution, the company’s software solution, AdTag, enables MNO, device manufacturers, outdoor advertisers, public authorities, museums, retailers and brands to create and adapt contextual NFC services, to analysis NFC tags usage and to manage tags and application life cycles. CONNECTHINGS is also providing NFC tag read/write application. CONNECTHINGS has its headquarters in Paris, France. For more information, please visit

About SAGEM Wireless

SAGEM Wireless is uniquely positioned in the mobile communications marketplace. In partnership with mobile network operators, retail brands, and equipment manufacturers SAGEM Wireless designs and delivers mobile devices and services leveraging the latest innovation targeted to customer segments. Through industry-leading technology partners and its own R&D centers, SAGEM Wireless is able to mobilize R&D skills enabling flexibility in the product design while guaranteeing the highest level of quality and aggressive time to market. Learn more at

About INSIDE Contactless

INSIDE’s secure semiconductor products power smart cards, mobile devices,acceptance devices, and infrastructure systems. The company’s expertise in microcontroller architectures, security, RF/analog design, and vertical market requirements places the company in the forefront of secure contactless, contact, embedded, and NFC technologies. INSIDE’s innovation, collaboration with customers, and commitment to open standards have earned it a leadership position in markets worldwide. INSIDE is headquartered in Aix-en-Provence, France, with offices in Europe, Asia and Silicon Valley. For more information, please visit


For INSIDE Contactless:
Patrick Corman
Corman Communications, LLC
(650) 326-9648

Karim Rhalimi
Tel: +33 1 55 31 98 11

INSIDE company contact:
Geraldine Sauniere
Marcom Director
+33 (0) 4 42 39 33 01

Laetitia Gazel Anthoine

INSIDE Contactless Headquarters
41 Parc Club du Golf
13856 Aix-en-Provence