International Jury Selects Eight Finalists in 2007 Gemalto SIMagine Contest

International Jury Selects Eight Finalists in 2007 Gemalto SIMagine Contest

Co-sponsored by Samsung Electronics and Sun Microsystems, the competition aims to stimulate innovative mobile applications and services using Java Card™ technology

Amsterdam, The Netherlands, February 7, 2007–An international jury has selected the eight finalists from more than 200 entries in the 2007 Gemalto SIMagine™ worldwide developer contest. Over the past seven years, the Gemalto SIMagine challenge, which aims to discover and promote new ideas for creative and powerful mobile services, has become the event of reference in the mobile value-added services world.

The exceptional prizes–worth up to 60 000 euros plus the valuable development resources to take the winning ideas to market–attract entries from mobile service specialists, application developers, students and amateurs from all over the world. Using Java Card™ technology for SIM cards, which is advocated by Gemalto, service providers can take advantage of its popular multi-application capability to quickly and continually deliver more value-added services, create new revenue opportunities, increase their subscribers’ loyalty and grow their customer base.

The tough task of picking the winners from the extremely varied and creative group goes to an international jury drawn from major players in the mobile telecommunications world, including leading operators such as Maxis, MTN, Telcel, Telefonica and TIM, key Java™ technology figures and standards setters.

“Through this contest, Gemalto is proud to help bring forward-thinking ideas and intuitive insights into market, making creative wireless services available for subscribers, ” stated Olivier Piou, chief executive officer of Gemalto. “The SIMagine contest continues to catalyze smart ideas from all over the world, leveraging SIM capabilities while meeting operators and subscribers demand.”

The eight finalists are:

  • Adiska (Indonesia), “News AutoDownloader”: select the news you want to receive through the Internet channel
  • ISMEA Ecole des Mines de St-Etienne (France), “The Wall”: display pictures, personal messages or advertisements on an electronic wall
  • ISMEA Ecole des Mines de St-Etienne (France), “The Bottle in the Sea”: send an SMS/MMS randomly–like a bottle in the sea–and follow its progress
  • Mobiltek (Poland), “SIMKey”: replace all your electronic keys (hotel room, for example) by a SIM application in your mobile phone
  • SIMPRE (South Africa), “SIMpre”: indicate your availability by way of an icon displayed on your correspondents’ handset screen
  • Siodata Technologies (China), “Google SIM” : develop Google applications such as Gmail or Gmaps, in your mobile phone
  • Tsinghua University (China), “Social SIMcard-Network”: create your own communities by sharing your SIM contacts
  • University of Witwatersrand (South Africa), “Mobiraba™”: transfer the most popular Internet game in South Africa onto your mobile phone

The eight finalists will be demonstrating their exciting new SIM applications for GSM, GPRS, UMTS and 3G mobile phones during the 3GSM World Congress at the Gemalto booth, 8A102.
The final winners will be announced on February 13, during a ceremony award at the Gemalto booth.

About Gemalto

Gemalto (Euronext NL 0000400653 GTO) is a leader in digital security with pro forma 2005 annual revenues of €1.7 billion, operations in about 100 countries and 11,000 employees including 1,500 R&D engineers. In a world where the digital revolution is increasingly transforming our lives, Gemalto’s solutions are designed to make personal digital interactions more convenient, secure and enjoyable. Gemalto provides end-to-end digital security solutions, from the development of software applications through design and production of secure personal devices such as smart cards, SIMs, e-passports, and tokens to the management of deployment services for its customers. More than a billion people worldwide use the company’s products and services for telecommunications, financial services, e-government, identity management, multimedia content, digital rights management, IT security, mass transit and many other applications.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years. Gemalto was formed in June 2006 by the combination of Axalto and Gemplus.
For more information please visit http://www.gemalto.com.

Contacts

Gemalto
Emmanuelle Saby
T: +33 1 55 01 57 27
M: +33 (0) 6 09 10 76 10
emmanuelle.saby@gemalto.com

Aline Borne
T: +33 (0) 1 55 01 51 05
M: +33 (0) 6 16 29 87 04
aline.borne@gemalto.com

TBWA/Corporate
Maxence Naouri
T: +33 (0) 1 49 09 26 95
M: +33 (0) 6 82 78 00 53
maxence.naouri@tbwa-corporate.com

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