Intesa Sanpaolo Deploys Gemalto Contactless Prepaid Card Designed for Tourists Visiting Italy

Intesa Sanpaolo Deploys Gemalto Contactless Prepaid Card Designed for Tourists Visiting Italy

EMV-compliant transactions, speedy contactless payments, fast-track access to transit infrastructure and cultural venues – all in one single product

Amsterdam, June 23, 2011–Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, announces that Intesa Sanpaolo is deploying a new contactless prepaid card specifically designed for tourists taking part in the celebrations for the 150th anniversary of Italy’s unification this year. The bank is issuing the cards through its service center Setefi. Intesa Sanpaolo is among the top banking groups in the Euro Zone and a leading bank in Italy, offering its services to more than 11 million customers.

Carta Esperienza Italia 150¹ puts visitors on the fast track to celebrate the 150th anniversary of Italy’s unification in Turin and other cultural capitals. Users can enjoy the speed and convenience of contactless payments in shops, as well as the security of EMV for conventional payments and online purchases. They are also offered speedy access to museums and cultural events.

Visitors can easily travel in the city area, by loading dedicated offers from the Turin transport company (“Gruppo Torinese Trasporti”) onto their card. They can purchase the card at Intesa Sanpaolo branches, at Gruppo Torinese Trasporti outlets in Turin, as well as in touristic places (such as “Officine Grandi Riparazioni di Torino” and “Reggia della Venaria Reale”).

“Based on its extensive experience in the banking, transport and access control sectors, Gemalto was able to provide such strong project management services to federate all the parties involved,” commented Andrea Rossi, Cards Operations Manager at Setefi, Intesa Sanpaolo Group. “Their sound expertise in EMV contactless payment worldwide was also a determining factor in our selection.”

“The Carta Esperienza Italia 150 brings tourists increased trust and convenience, with a host of applications combined in a contactless prepaid card,” added Gabrielle Bugat, Senior Vice President, Gemalto. “This project enables Intesa Sanpaolo to strengthen their differentiated brand image and also to target a significantly wider customer base.”

¹ For more details about museums and exhibitions, information on discounts, promotions, points of sale of Carta Esperienza Italia 150, please visit

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security with 2010 annual revenues of €1.9 billion and over 10,000 employees operating out of 87 offices and 13 Research & Development centers in 45 countries.

Gemalto is at the heart of our evolving digital society. Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain, and work–anytime, anywhere, in ways that are convenient, enjoyable and secure. Gemalto delivers on the growing demands for personal mobile services, identity protection, payment security, authenticated online services, cloud computing access, modern transportation, e-healthcare and e-government services. Gemalto does this by providing secure software, a wide range of secure personal devices, and managed services to wireless operators, banks, enterprises and government agencies.

Gemalto is the world leader for electronic passports and identity cards, two-factor authentication devices for online protection, smart credit/debit and contactless payment cards, as well as subscriber identification modules (SIM) and universal integrated circuit cards (UICC) in mobile phones. Also, in the emerging machine-to-machine applications Gemalto is a leading supplier of wireless modules and machine identification modules (MIM). To operate these solutions and remotely manage the software and confidential data contained in the secure devices Gemalto also provides server platforms, consulting, training, and managed services to help its customers achieve their goals.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the Company is poised to thrive over the coming years.

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