PARX, OTI’s Subsidiary, and Neos Tech Expand “EasyPark” in Italy with the Addition of Three New Municipalities in Northern Italy
Fort Lee, New Jersey, June 9, 2009 – On Track Innovations Ltd, (OTI) (NASDAQ-GM: OTIV), today announced that its subsidiary, PARX Ltd., is expanding its parking solution which includes the EasyPark in-vehicle electronic parking solution in Italy, with the addition of the northern municipalities of Asti, Bra and Rivarolo Canavese. All three municipalities are located in proximity to Turin, one of the largest cities in Italy. EasyPark was introduced by PARX and Neos Tech in Italy in late 2008 under the name Neos Park.
Roberto Russo, Bra’s Transportation Local Councilor commented: “Bra has decided to be among the first cities to adopt Neos Park in order to meet its citizens’ needs. Neos Park is a useful system with which one may pay only for the exact amount due, eliminating the need to look for coins and parking meters and getting rid of the anxiety of having to return to the car because the pre-paid time expires. It is a cost effective and a very convenient solution”.
Esther Cobos, CEO of Neos Tech S.r.l. commented: “In Alessandria, where Neos Tech first launched Neos Park, the system has quickly reached 5% penetration rate out of the vehicles in the city. In a survey conducted by Neos Tech, 100% of users described their experience with Neos Park as very positive, indicating among main benefits: “you save money”, “it’s practical and simple”, “you pay only for the exact time you park”, and more.”
Mrs. Cobos continued: “Through the use of advanced contactless payment technology we ensure more efficiency to parking operators and we simplify drivers’ life”.
Commenting on the expansion, Oded Bashan, OTI’s Chairman and CEO, said “Expanding PARX’s parking solutions to new municipalities is a testimony of the program’s success. The project in Italy is another step in our efforts to launch PARX’s parking solutions in various global markets. The project is based on our patented technology, offering a user friendly, easy to operate solution with a proven business case. The project in Italy demonstrates again our strategy of focusing on projects generating product sales followed by growing high-margin recurring revenues via transaction, licensing or royalty fees.”
Using Neos Park the driver pays only for the actual parked time. To activate Neos Park the driver turns on the contactless unit and places it in the car window. Upon returning, the driver turns the device off. This creates a uniquely convenient user experience by eliminating the need for cash, change, and saving the time looking for parking meters. Neos Park can be used for both on-street parking payments and for parking lots. Neos Park provides detailed reports to the municipality in order to better manage and monitor parking patterns across town. The parking system is able to support multiple rates, cities, tariffs in a modular, scalable and easy to implement way.
Established in 1990, OTI (NASDAQ- GM: OTIV) designs, develops and markets secure contactless microprocessor-based smart card technology to address the needs of a wide variety of markets. Applications developed by OTI include product solutions for petroleum payment systems, homeland security solutions, electronic passports and IDs, payments, mass transit ticketing, parking, loyalty programs and secure campuses. OTI has a global network of regional offices to market and support its products. The company was awarded the Frost & Sullivan 2005 and 2006 Company of the Year Award in the field of smart cards.
For more information on OTI, visit http://www.otiglobal.com, the content of which is not part of this press release.
PARX Ltd. is a subsidiary of On Track Innovations Ltd. (OTI) responsible for marketing, operating and distributing advanced parking solutions, including the EasyPark product, in international markets.