Shoreline’s off-the-shelf solution speeds up EMV Deployment for U.S. banks

Shoreline’s off-the-shelf solution speeds up EMV Deployment for U.S. banks

​Amsterdam, Mar. 11 2015 – Shoreline, a Gemalto company, announces its all-in-one EMV portfolio designed specifically for regional and community banks to quickly transition to chip and PIN or chip and signature technology. Leveraging a complete off-the-shelf EMV solution, Shoreline’s customers can launch a full chip deployment in less than four months ensuring business continuity for them and their cardholders. Small and medium sized banks also save time and money by using the Company’s standardized personalization process, unique chip profile and timely delivery service.

Shoreline’s long standing personal customer service and industry acumen combined with Ge​malto’s EMV ​expertise gives regional and community banks a trusted partnership they can depend on. Through each step of a customer’s EMV migration, Shoreline takes a hands-on approach from the project coordination with processors to the artwork design. With a complete range of EMV outfitted technologies, Shoreline enhances current issuance and procurement while introducing new sources of customer retention, engagement and satisfaction.
  • Personalization and real-time monitoring– Working in conjunction with major U.S processors, Shoreline provides banks with high efficiency card data preparation for speedy deployment of EMV cards. Customers also have access to real-time information on delivery status and stages of the personalization process through their own customer information portal.
  • EMV card procurement– Shoreline manages the card procurement process through its standard offer and the introduction of Gemalto’s unsurpassed supply chain management technology.
  • EMV Instant issuance – Banks can easily implement in-branch EMV card issuance. The card is immediately in the hands of the customer for improved convenience while banks benefit from a new service that reduces time-consuming logistics.
  • EMV Card customization– Allynis AllAboutMe, lets cardholders interactively design their own card through image databases or social media. It’s a new way for small and medium-sized banks to engage with their customers while proven to significantly increase card activation and usage.
Shoreline has been providing card personalization solutions to the U.S. financial industry for more than 25 years,” said Vadim Kagan, Director of Business Development at Shoreline. ”Regional and community banks can take advantage of our high-tech, large-scale facilities for easy issuance across the U.S. and Shoreline’s EMV off-the-shelf solution places everything small and medium banks needs at their fingertips for a faster time-to-market. ”​

About Shoreline

Shoreline, a Gemalto Company, has been offering card personalization solutions and assistance to the financial industry for more than 25 years. Specializing in ATM/debit/credit card production, personalization and fulfillment for community banks and credit unions, Shoreline is dedicated to providing a personal touch and superior customer service while remaining on the cutting edge of technology in the payment card industry. Shoreline is part of the Gemalto network of personalization bureaus in the US, which has one of the largest footprints in North America.

For more information, please visit Or Follow @Shorelinebf​ on T​witter​.​

​About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security ​with 2014 annual revenues of €2.5 billion and more than 14,000 employees operating out of 99 offices and 34 research and software development centers, located in 46 countries.

We are at the heart of the rapidly evolving digital society. Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain and work – anytime, everywhere – in ways that are enjoyable and safe. Gemalto enables companies and administrations to offer trusted and convenient digital services to these individuals. We secure in particular mobile services, the financial transactions, the internet and private clouds, eHealthcare systems, access to eGovernment services, the internet-of-things, and transport ticketing systems. Our unique technology portfolio from cryptographic software embedded in a variety of familiar objects to high-volume high-availability authentication, encryption and rights management platforms and world class service delivery teams are valued by our blue-chip customers in more than 180 countries around the world.

Gemalto helps people to trust one another in an increasingly connected digital world.​

For more information visit, or follow @gemalto on Twitter.


Gemalto media contacts:

​Nicole Williams
North America
+1 512 758 8921
[email protected]


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