APTA Attendees to Determine Front Runner Award Winner in Cubic’s “I Heart My Card” Video Contest

APTA Attendees to Determine Front Runner Award Winner in Cubic’s “I Heart My Card” Video Contest

Voters can also win an Apple iPad2, taking place in Cubic’s Booth 721, Hall D

APTA Expo, New Orleans, Oct. 3, 2011–Attendees at the American Public Transportation Association (APTA) EXPO 2011 will determine the $2,000 Front Runner Award winner in the “I Heart My Card” video contest, sponsored by Cubic Transportation Systems, a subsidiary of San Diego-based Cubic Corporation (NYSE:CUB) and the world’s leading solution provider of automated fare collection systems for public transport. Voting will take place at APTA in Cubic’s booth 721, Hall D of the Ernest N. Morial Convention Center in New Orleans from October 3-5. EXPO attendees who cast a vote will be entered into a drawing to win an iPad2.

“I Heart My Card” lets the public give creative expression to how their transit card makes their life and travel easier and more enjoyable. The social media-based contest is open through November 11, 2011 to users of the Atlanta Breeze Card, Los Angeles Tap Card, Minneapolis Go-To Card and Miami/South Florida Easy Card. At APTA, attendees can view and vote from among the Front Runner Finalists, whose early entries are leading the online public votes to date in each card system. Cubic sponsored the contest and is offering a total of $13,000 in cash prizes to the winners.

“This is a an opportunity for us to work in partnership with our transit agency clients to see how our contactless payment fare collection systems positively impact consumers’ transit experiences,” said Matt Cole, senior vice president, strategy and business development of Cubic. “Contactless and open payment for fare collection are the direction of transit systems all over the world. This contest serves as a way to show how contactless payment simplifies transit use both for agencies and the consumer.”

Cubic was the first transit supplier to roll out contactless smart cards in the late 1980s and continues to lead the industry with many successful deployments of complete multi-modal smart card systems worldwide.

The video contest is in full swing and submissions in the first round of online public voting on the iheartmycard.com contest sites’ YouTube channels will run through November 11. On November 11, one $1,500 prize Local Winner will be selected from each card system based on popular vote. The four then go on to the final round of online public voting to determine the National Winner, which begins on November 14. The final round of voting will include the Local Winners as well as the Front Runner Finalists on view at APTA. The final round of voting ends on December 14 and the National Winner will be announced on January 4, 2012 on iheartmycard.com.


Cubic Transportation Systems, Inc. is the world’s leading turnkey solution provider of automated fare collection systems for public transport including bus, bus rapid transit, light rail, commuter rail, heavy rail, ferry and parking. Cubic’s solutions and services include system design, central computer systems, equipment design and manufacturing, device-level software, integration, test, installation, warranty, maintenance, computer hosting services, call center services, card management and distribution services, financial clearing and settlement, multi-application support and outsourcing services.

Every year, nearly 10 billion rides are taken worldwide using Cubic fare collection systems. Cubic has delivered over 400 projects in 40 major markets on five continents. Active projects include London; Brisbane (Southeast Queensland) region, Australia; New York / New Jersey region; Washington, D.C. / Baltimore / Virginia region; Los Angeles region; San Diego region; San Francisco region; Minneapolis/St. Paul; Chicago; Atlanta region; Miami (South Florida) region; Vancouver and Edmonton, Canada; Sydney (New South Wales), Australia; and Scandinavia.