Personal Argentina and Gemalto Deploy SIM-based Facebook® Service

Personal Argentina and Gemalto Deploy SIM-based Facebook® Service

Amsterdam, Oct 5, 2011 – Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, announces that Personal Argentina will go live with the Facebook for SIM software application. Personal Argentina will provide its more than 17.4 million customers with an innovative new way to access Facebook from any type of handset, and without the need for a data plan.

The software application, which is embedded inside the Subscriber Identification Module (SIM), allows you to easily access core Facebook features from the phone’s main screen, through an intuitive and interactive menu. You can receive notifications of wall posts and messages, view friend requests and status updates. To begin using the service, you simply login using your existing Facebook account credentials and it just works.

“The new Facebook for SIM by Personal allows us to continue multiplying accesses to social networks, anytime, anywhere, for millions of customers who could be connected, regardless of device they have,” said Ezequiel López Alcalá, Innovation and Value Added Services Manager, Personal.

“The launch of Facebook for SIM reinforces Personal’s history of delivering innovative solutions,” added Guillaume Lafaix, Vice President Sales Latin America South Cone at Gemalto. “At Gemalto, we share Personal’s vision that access to Facebook should be available to everyone, including those without access to PC-based internet, smart phones, or mobile data plans.”

Facebook® is a registered trademark of Facebook Inc.

View the Facebook for SIM demo.

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security with 2010 annual revenues of €1.9 billion and over 10,000 employees operating out of 87 offices and 13 Research & Development centers in 45 countries.

Gemalto is at the heart of our evolving digital society. Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain, and work–anytime, anywhere, in ways that are convenient, enjoyable and secure. Gemalto delivers on the growing demands for personal mobile services, identity protection, payment security, authenticated online services, cloud computing access, modern transportation, e-healthcare and e-government services. Gemalto does this by providing secure software, a wide range of secure personal devices, and managed services to wireless operators, banks, enterprises and government agencies.

Gemalto is the world leader for electronic passports and identity cards, two-factor authentication devices for online protection, smart credit/debit and contactless payment cards, as well as subscriber identification modules (SIM) and universal integrated circuit cards (UICC) in mobile phones. Also, in the emerging machine-to-machine applications Gemalto is a leading supplier of wireless modules and machine identification modules (MIM). To operate these solutions and remotely manage the software and confidential data contained in the secure devices Gemalto also provides server platforms, consulting, training, and managed services to help its customers achieve their goals.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the Company is poised to thrive over the coming years.

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Gemalto Media Contacts

Ernesto Haikewitsch
Latin America
+55 11 5105 9220

Jessi Marshall
North America
+1 512 257 3902

Peggy Edoire
Europe, Middle East & Africa
+33 4 42 36 45 40

Yvonne Lim
Asia Pacific
+65 6317 3730