Banca Intesa Selects Gemalto’s Strong Authentication Solution to Secure e-Commerce in Serbia

Banca Intesa Selects Gemalto’s Strong Authentication Solution to Secure e-Commerce in Serbia

One of the world’s first smart-card based authentication solution for securing e-commerce

Amsterdam, The Netherlands, Dec 9, 2009–Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, today announced that Banca Intesa in Serbia has selected its Ezio Classic reader to secure e-commerce services. Banca Intesa is the leading financial institution in Serbia and is part of Intesa Sanpaolo, Italy’s strongest banking group, the fifth largest bank in Euro zone in terms of market capitalization and one of the top 15 banks in the world. The reader, customized with Banca Intesa’s visual corporate identity, will enable users to make online purchases with the security level guaranteed by the EMV banking card. Gemalto deploys one of the world’s first smart-card based strong authentication solution used for securing e-commerce.

Banca Intesa determined to implement Gemalto’s strong authentication solution to protect its online customers from “card non present” fraud in e-commerce. Online shoppers will be able to buy a wide variety of goods and services such as airline and railway tickets, hotel accommodation, mobile and Internet top-up, consumer electronics, books and office supplies, with the highest level of security.

Ezio Classic reader is extremely easy to operate: users just insert their banking card into the reader and enter their PIN code on the keypad; the device then generates a One Time Password they type in to securely make e-commerce purchases.

“We were impressed by the ergonomics of the solution and Gemalto was the only supplier able to meet our delivery deadline,” commented Milos Nedeljkovic, Head of Payment cards and Direct Channels Department, Banca Intesa. “Furthermore, the reader has successfully been deployed in large volumes and for Banca Intesa, this is evidence that we made the right choice.”

“Increasing online payment security is key to building consumer confidence in e-commerce,” added Jacques Seneca, executive vice president of the Security Business Unit for Gemalto. “Gemalto is proud to accompany Banca Intesa in their strong authentication program, which will give their customers the freedom to shop online when and where they want, with utmost security.”

The solution is compliant with the latest industry standards – MasterCard Chip Authentication Program (CAP) and Visa Dynamic Passcode Authentication (DPA). Gemalto has already achieved major deployments of secure Ezio solutions notably in China, France, Hungary, Nigeria, the UK and USA.

About Gemalto

Gemalto (Euronext NL 0000400653 GTO) is the world leader in digital security with 2008 annual revenues of €1.68 billion, and 10,000 employees operating out of 75 offices, research and service centers in 40 countries.

Gemalto is at the heart of our evolving digital society. The freedom to communicate, travel, shop, bank, entertain, and work–anytime, anywhere–has become an integral part of what people want and expect, in ways that are convenient, enjoyable and secure.

Gemalto delivers on the growing demands of billions of people worldwide for mobile connectivity, identity and data protection, credit card safety, health and transportation services, e-government and national security. We do this by supplying to governments, wireless operators, banks and enterprises a wide range of secure personal devices, such as subscriber identification modules (SIM), Universal Integrated Circuit Card (UICC) in mobile phones, smart banking cards, smart card access badges, electronic passports, and USB tokens for online identity protection. To complete the solution we also provide software, systems and services to help our customers achieve their goals.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years.

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