China Mobile Selects Gemalto’s Multimedia SIM Technology to Deploy Innovative Services and Applications for its Customers

China Mobile Selects Gemalto’s Multimedia SIM Technology to Deploy Innovative Services and Applications for its Customers

High profile deployment of FullMultimedia and Smart Card Web Server technologies

Amsterdam, the Netherlands, Nov 24, 2008–Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, has been selected by China Mobile for the commercial launch of its latest generation of SIM cards, FullMultimedia.

First deployed during the Olympic Games, these advanced technology cards host specific applications and content designed to bring value to CMCC subscribers.

The FullMultimedia cards, which embody the latest innovations of the SIM card industry, offer large memory capacity, which means that CMCC can deploy applications transparently and with greater ease.

The applications include the specially designed CMCC multimedia phonebook and a host of dedicated applications, such as e-books, a local information search engine, a Chinese/English translator and preloaded content to provide the ultimate package of services to China Mobile subscribers.

Through this enhanced experience for consumers, China Mobile demonstrates its leadership as the largest operator of the worldwide Telecom market, together with its strong sense of innovation in bringing new, rich services to the market. With Gemalto’s FullMultimedia cards, China Mobile deploys a powerful enabler that reinforces its already strong positioning in the global mobile eco-system.

In a second phase, CMCC has selected the smart card web server technology as the basis of its mobile service deployment. The Smart Card Web server, impressively housed inside the SIM, makes the most of the handset browser to deploy rich content and applications with no need to customize the handset.

Michel Canitrot, Senior Vice President of the Gemalto Telecom Business Unit comments “China Mobile with this commercial launch is once again leading the pack by demonstrating how operators can introduce new, innovative services to the market that greatly enrich the subscriber experience. With this new technology, Gemalto is concentrating all its innovation capability to reposition the SIM as a strong and central actor of the Mobile 2.0 eco-system”.

A spokesperson from China Mobile explained: “We selected the smart card web server as we envisage a future where smart card web server compliancy will be widely available on mobile handsets. The SCWS is optimal way for the future of service deployment as it requires no further software to be installed on the handset. Gemalto’s offer was the most mature solution on the market and we are happy to work with them once again on this innovation”.

About Gemalto

Gemalto (Euronext NL 0000400653 GTO) is the leader in digital security with pro forma 2007 annual revenues of over €1.6 billion, more than 85 offices in 40 countries and about 10,000 employees including 1,300 R&D engineers.

In a world where the digital revolution is increasingly transforming our lives, Gemalto’s solutions are designed to make personal digital interactions more convenient, secure and enjoyable.

Gemalto provides end-to-end digital security solutions, from the development of software applications through design and production of secure personal devices such as smart cards, SIMs, e-passports, and tokens to the deployment of managed services for its customers.

More than a billion people worldwide use the company’s products and services for telecommunications, financial services, e-government, identity management, multimedia content, digital rights management, IT security, mass transit and many other applications.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years.

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Rémi Calvet
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Gemalto Asia
Marcos Fernandes
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Sophie Mazoyer
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Grayling Global
Aparna Pingali Agrawal / Nicky Wang / Edwin So
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