Integrated system technology offers efficient solution for evolving gift-card packaging requirements

Minnetonka, MN, USA, July 11, 2007–Datacard Ga-Vehren Corporation, a wholly owned subsidiary of DataCard Corporation, announces its one-pass secure gift-card package production solution that puts customers ahead of the fast-paced change in the growing gift and loyalty card markets. With the Datacard Ga-Vehren Attacher® Print Finishing System and the high-speed Datacard® CPST Card Personalization System combined into a single, secure platform; customers can capitalize on one of the fastest growing segments in the market.

“By combining multiple processes in one system, customers can realize a higher throughput with significantly reduced labor cost,” explains Jeff Peters, Vice President and Managing Director of Datacard Ga-Vehren Corporation. “In addition, less handling enhances the security of the product, which is critical to retailers concerned with gift-card fraud.”

The Datacard Ga-Vehren secure gift-card solution reduces the process from a non-integrated, three-step process to two steps and eliminates the need for both a personalization and print finishing system. The combined system allows for a more secure and efficiently produced product. With a single system, the information is read from the pre-personalized card, the card is affixed to the carrier with the Terms and Conditions, the carrier is glued and folded, and the outer wrap is personalized by encoding the magnetic stripe and printing a bar code–all on one piece of equipment. Not only is the operation streamlined and efficient, but the single step of reading the card and packaging it creates a more secure carrier-to-gift-card matching process.

A “one-pass” personalization and print finishing solution can be used for a variety of other financial and direct mail applications when it is not in use for a secure gift-card application, making it ideal for customers who want versatility and protection for their capital investments. Datacard Group offers the world’s best-selling secure ID and card personalization solutions. The company’s portfolio includes systems for high-volume card issuance, card delivery, print finishing, secure ID issuance and passport production, plus extensive service and supplies offerings. Datacard Ga-Vehren is located in St. Louis, MO, and designs and manufactures the MJ7500 and Attacher systems.

http://www.datacard.com
http://www.gavehren.com

Datacard Group

Tracy Hodnett
+1 952 988 2846
Tracy_hodnett@datacard.com