Frost & Sullivan Awards Hypercom Coveted 2004 Customer Value Enhancement Award

Frost & Sullivan Awards Hypercom Coveted 2004 Customer Value Enhancement Award

Hypercom Delivers Continuous and Enhanced Value to Customers with Innovative Technologies, High Quality Solutions, Unmatched Services and Faster Time to Market

Hypercom “Highly Instrumental” in Driving New Business and Business Lines for Customers

Frost & Sullivan today awarded Hypercom Corporation (NYSE: HYC) the coveted 2004 Customer Value Enhancement Award in recognition of the global payment technology leader’s outstanding and continuous delivery of enhanced value to its customers with innovative technologies, high quality solutions, unmatched services and faster time to market.

In presenting the prestigious 2004 Customer Value Enhancement Award, Frost & Sullivan specifically cited the enhanced value that Hypercom delivers with innovative solutions that meet evolving customer expectations, based on timely and strategic information that helps its customers realize, and capitalize on, emerging market opportunities.

“Hypercom is an intelligent choice in today’s competitive business environment. The market reports that Hypercom delivers continuous enhanced value to its customers with innovative technology, high quality, reliable solutions, unmatched services and faster time to market. The market also states that Hypercom is highly instrumental in driving new business and business lines for its customers,” said payment industry analyst Pallab Roy, Frost & Sullivan. “In recognition of these achievements, it is with great pleasure that we award Hypercom the Frost & Sullivan 2004 Customer Value Enhancement Award.”

Innovative, Intelligently-Integrated Pace Setting Technology Builds Profits for Retailers

Through extensive research, Frost & Sullivan determined that the global payment technology leader has “proved its mettle” in enhancing its position in the highly competitive electronic fund transfer (EFT) point-of-sale (POS) market. Interviews conducted within the payment industry value chain determined that Hypercom ensures, and is committed to ensuring “outstanding continuous value to its customers.”

Additionally, the Frost & Sullivan research indicates that Hypercom focuses not only on sales, but uses its in-depth understanding of end-user needs, and works hand-in-hand with its customers to create a market for their solutions.

A key component cited in Hypercom’s customer service and support strategy is the payment technology leader’s development of software applications that run on its point-of-sale terminals, providing value-added services such as electronic benefits transfer (EBT), gift/loyalty, sports licensing and seamless communication between processor networks and their clients.

Companies also said that “Hypercom is very easy to work with” and “they are highly instrumental in driving new business lines.” Given its focus on customers and stakeholders, Frost & Sullivan determined that Hypercom has been able to sustain enhanced profitability not only for itself, but for its customers as well.

In addition to Hypercom’s highly popular T7Plus and easy-use, customer-activated ICE™ touch screen card payment terminals, Frost & Sullivan findings indicate that Hypercom’s new Optimum family of terminals is also generating significant and broad interest in the market. In fact, customers stated that the technology behind the new Optimum devices to be “considerably ahead of the competition.”

“Hypercom is recognized globally as the payment technology leader. Our customers tell us that our innovative and intelligently integrated solutions are the very best on the market. And that is, quite simply, because we are focused completely on our customers, their needs, and their customers needs. Every solution that we develop either helps our customers increase their revenues, preserve their revenues and/or reduce their costs,” said Chris Alexander, Chairman and CEO, Hypercom Corporation. “Receiving Frost & Sullivan’s 2004 Customer Value Enhancement Award further underscores that fact, and endorses our 26 year history of providing technology excellence, innovation and industry leadership.”

About Frost & Sullivan (

Founded in 1961, Frost & Sullivan is recognized as a global leader in growth consulting. Frost & Sullivan awards are presented to companies that demonstrate excellence in their industry, commending the diligence, commitment, and innovative business strategies required to advance in the global marketplace. Frost & Sullivan rigorously analyzes specific criteria to determine award recipients in a vast variety of market industries and landscapes. For further information, visit

About Hypercom (

Celebrating 26 years of technology excellence, innovation and leadership, Hypercom Corporation is a leading global provider of electronic payment solutions that add value at the point-of-transaction for consumers, merchants and acquirers, and yield increased profitability for its customers.

Widely recognized as the global payment technology innovator, Hypercom delivers complete card payment terminal, network and server solutions that help merchants and financial institutions generate revenues and increase profits.

Headquartered in Phoenix, Arizona, Hypercom’s card payment terminal, network and server solutions are leading the transformation of electronic payments in more than 100 countries.