Gemalto Wins First 3G-Ready, Over-The-Air Platform Project From China Mobile
Guangdong Mobile takes the lead with the next-generation SIM service platform deployment in China
Amsterdam/Beijing, June 6, 2007–Gemalto (Euronext NL0000400653 GTO), a world leader in digital security, announces today that its Chinese joint venture, SAIT¹, is selected to deploy a new generation of service delivery platform for Guangdong Mobile, the largest subsidiary of China Mobile. This project is the first 3G-ready SIM service platform to be deployed in China and is fully compatible with all 3G-network technologies foreseen, in particular the Chinese-developed TD-SCDMA technology.
China is expected to provide 3G services by 2008 when the Olympic Games are held in Beijing. 3G is the value-added technology enabler for high-speed data and multimedia services. This new platform provided by Gemalto will further improve the subscriber’s experience of value-added services and is able to support the operators as their data services grow.
Based on China Mobile’s latest national standard for SIM technology, this new generation platform provides a highly secure and flexible way to manage SIM-based information portals on Guandgong Mobile SIM cards. This new platform is prepared for broader bandwidth capabilities with 3G and will enable Guangdong Mobile to communicate with its subscribers through high-speed data channels in a more efficient and cost effective way. At the same time, subscribers will benefit from a faster, more responsive and enhanced user experience: Not only will downloading multimedia content be faster, ‘surfing’ menus and services will also be a more engaging experience.
“Technology is constantly changing and improving. We have to keep up with the changing times. Preparing for 3G means considering all aspects of the service beyond the basic network needs,” said Mr. Pan Zhiyong, deputy general manager of marketing & business department, China Mobile Group Guangdong Co. Ltd. “It means considering how subscribers will use the services and how the technology can benefit them in their daily lives. This OTA platform is an important link for Guangdong subscribers and their services.”
Tan Teck Lee, president, Gemalto North Asia adds: “In the 3G era, people will enjoy a much more colorful digital lifestyle with their wireless devices. They can watch any event like the Olympic Games live, handle their personal finances and interact with friends or relatives easily through their mobile phone. This new OTA platform is important because it links the lifestyle services to the subscribers through its ability to recommend and manage subscriber’s preferred content. We believe we are selected in this pioneer project in China because of the technical expertise and platform operation experience demonstrated by our commitment to supporting a strong R&D in China.”
¹Shanghai Axalto IC Card Technology Co. Ltd
Gemalto (Euronext NL 0000400653 GTO) is a leader in digital security with pro forma 2006 annual revenues of €1.7 billion, operations in about 100 countries and more than 10,000 employees including 1,500 R&D engineers. In a world where the digital revolution is increasingly transforming our lives, Gemalto’s solutions are designed to make personal digital interactions more convenient, secure and enjoyable.
Gemalto provides end-to-end digital security solutions, from the development of software applications through design and production of secure personal devices such as smart cards, SIMs, e-passports, and tokens to the management of deployment services for its customers. More than a billion people worldwide use the company’s products and services for telecommunications, financial services, e-government, identity management, multimedia content, digital rights management, IT security, mass transit and many other applications.
As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years. Gemalto was formed in June 2006 by the combination of Axalto and Gemplus. For more information please visit http://www.gemalto.com.
About China Mobile
Officially established on April 20th, 2000, China Mobile Communications Corporation (“China Mobile” for short) has a registered capital of 51.8 billion RMB yuan and assets of over 400 billion RMB yuan. It fully holds the equity of China Mobile (HK) Group Limited. China Mobile Limited, of which China Mobile (HK) Group Limited is the major shareholder, set wholly owned subsidiaries in 31 provinces (autonomous regions and municipalities directly under the central government) in China and went public in Hong Kong and New York Stock Exchanges. Currently, in terms of its market value, China Mobile Limited is the largest among all the overseas listed Chinese companies and among all the telecom carriers in Asia. For more information please visit http://www.chinamobile.com.
Marketing Communications – Asia
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