Identive Expands its NFC Online Marketplace to Address Fast Growing Japanese Market

Identive Expands its NFC Online Marketplace to Address Fast Growing Japanese Market

Santa Ana, Calif. and Ismaning, Germany, March 27, 2013–Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of solutions and services for the identification, security and RFID industries, today announced that it is expanding support for the fast growing near field communication (NFC) market in Japan with the launch of a Japanese language version of its popular NFC online marketplace,

“With localized language and product support through our office in Tokyo, now provides Japanese businesses, developers and consumers with direct access to the industry’s widest selection of NFC tag types and personalization options,” said Dr. Manfred Mueller, COO of Identification Products for Identive. “In addition to an array of tags in the globally accepted NFC Forum Types 1, 2 and 4, for the Japanese market Identive also offers Type 3 tags based on Sony Corporation’s FeliCa Lite chip technology.”

Similar to NFC, contactless card-based FeliCa technology has been widely deployed in Japan for many years for public transportation, customer loyalty programs and payment applications. With 70 million NFC-enabled smartphones and other devices now deployed in Japan, there is a growing need for NFC infrastructure products that work with these NFC devices as well as with FeliCa cards.

Through its online marketplace,, Identive offers customers around the world a wide range of NFC infrastructure products including tags, stickers, labels, readers and solution development kits, as well as its pioneering Tagtrail™ mobile services platform. customers enjoy free, localized support for their online purchases.

About Identive

Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s signature company in Secure ID. The company’s products, software, systems and services address the markets for identity management, physical and logical access control, cashless payment, NFC solutions and a host of RFID-enabled applications for customers in the government, enterprise, consumer, education and healthcare sectors. Identive’s mission is to build a lasting business of scale and technology based on a combination of strong technology-driven organic growth and disciplined acquisitive expansion. The company delivers up-to-date information on its activity as well as industry trends through its industry-leading social media initiatives and educational resource, For additional information, please visit or follow on Twitter at @IdentiveGroup.

Note: Identive and the Identive are trademarks of Identive Group, Inc, registered in many jurisdictions worldwide. All other company, product or service names may be trademarks or registered trademarks of others and are the property of their respective owners.


US: Darby Dye, +1 949 553-4251,
Japan: Shunichi Fujii, +81 3 6414 6614,
Europe: Annika Walther, +49 89 9595-5220,