• Expands Tagtrail’s rich user experience to more than 300 million iPhones
• Enables easy delivery and measurement for mobile consumer campaigns

Santa Ana, Calif. and Ismaning, Germany, July 9, 2013–Identive Group, Inc. (NASDAQ: INVE) (Frankfurt: INV), a provider of solutions and services for the identification, security and RFID industries, announced availability of its Tagtrail™ mobile app for iOS devices in the Apple® App Store.

This immediately enables retailers and marketers to include the large base of iOS users in their near field communication (NFC) campaigns by simply integrating or adding quick response (QR) codes. Campaign owners can deploy dynamic mobile campaigns to promote their services or brands with the confidence that they are reaching both iOS and Android users and that their taps and scans can be measured to evaluate campaign success. The more than 300 million iPhone® users now can access and share a broad array of content delivered through Tagtrail’s secure, cloud-based dynamic content delivery platform.

“Our vision for Tagtrail is to enable the delivery of dynamic and relevant content directly to users’ smartphones, where it can be saved and acted upon,” said David Holmes, vice president Mobility & NFC Solutions for Identive. “Large mobile campaigns using NFC tags in Europe and North America are quickly expanding Tagtrail’s footprint and increasing its visibility with consumers. Our new iOS app allows iPhone users to enjoy a rich mobile experience when they scan QR codes integrated into Tagtrail NFC campaigns. Content downloaded using the app is formatted for easy viewing on the iPhone’s screen; and iOS users can then see a history of Tagtrail scans on their devices, take content with them to re-live later, and share that content via social networks.”

Identive’s patent-pending Tagtrail platform enables advertisers, marketers and organizations of all types and sizes to deliver dynamic, personalized content and services to users’ mobile devices via NFC tags and QR codes. The Tagtrail solution includes cloud-based content delivery and analytics services and mobile user apps, now available for iOS and Android phones. The new iOS Tagtrail mobile app is available for download from Apple’s App Store.

Holmes continued, “For brand owners and service providers, our new mobile app extends the reach and value of their Tagtrail marketing campaigns by including the large user base of iOS devices and by enabling the collection and analysis of data to inform marketing efforts. As with the Android app, iPhone users are invited to create a personal profile that provides campaign owners with high level data about who is engaging with their campaigns. Even without downloading the app, smartphone users on any platform can view Tagtrail content, ensuring a barrier-free solution for campaign owners.”

More information about Tagtrail can be found at http://www.tagtrail.com.

About Identive

Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s signature company in Secure ID. The company’s products, software, systems and services address the markets for identity management, physical and logical access control, cashless payment, NFC solutions and a host of RFID-enabled applications for customers in the government, enterprise, consumer, education and healthcare sectors. Identive’s mission is to build a lasting business of scale and technology based on a combination of strong technology-driven organic growth and disciplined acquisitive expansion. The company delivers up-to-date information on its activity as well as industry trends through its industry-leading social media initiatives and educational resource, AskIdentive.com. For additional information, please visit http://www.identive-group.com or follow on Twitter at @IdentiveGroup.

Note: Identive, the Identive logo and Tagtrail are trademarks of Identive Group, Inc, registered in many jurisdictions worldwide. All other company, product or service names may be trademarks or registered trademarks of others and are the property of their respective owners.

Contacts

Darby Dye, +1 949 553-4251, ddye@identive-group.com
Annika Walther, +49 89 9595-5220, awalther@identive-group.com