Nokia Introduces Dallas to a New Wallet; Nokia and MasterCard Team Up to Test A Future of Retail Payments Using Mobile Phones
DALLAS, May 13 /PRNewswire-FirstCall/–Today, Nokia (NYSE: NOK) announced it is working with MasterCard International to utilize payment and messaging technologies in a new and innovative way to take mobile commerce to a new level. Now in the second phase of its mobile commerce trial, Nokia is demonstrating how mobile phones can be utilized as more than a voice communications tool. Consumers simply tap or wave their Nokia mobile phone enabled with MasterCard PayPass™ over a special reader at the point of sale to make a payment. In addition, a mobile commerce messaging platform has been developed to enable retailers to instantly and more effectively communicate to their customers.
The market trial will launch the latter half of May 2003, at retailers including Rockfish Seafood Grill, Corner Bakery Cafe, Jason’s Deli, Wolf Camera and Chevron in the local area surrounding Nokia’s U.S. headquarters in Irving, TX.
“Nokia is committed to bringing easy-to-use next-generation technologies to consumers and is taking a leadership role in enabling mobile commerce applications,” said Tom Zalewski, Head of Mobile Commerce for Nokia Americas. “Imagine the convenience of using your phone as your wallet to pay for the things we do everyday–from dining out to picking up prescriptions, developed photos and video rentals–and the convenience of being alerted via messaging that those items are ready. In the first phase of our trial, we learned that users really liked the convenience of being able to pay for their lunch with their mobile phone and that messaging could be incorporated to create a win-win situation. We are now taking that formula out to larger audience and broader range of retailers, and are very excited to be working with MasterCard on the second phase of the trial.”
How It All Works
The Nokia phone SmartCover™ is embedded with a contactless chip and a Radio Frequency circuit. The chip has been specially programmed with pre- registered MasterCard payment account information as part of the new MasterCard PayPass proximity payment technology. When consumers tap or wave their Nokia phones on the specially equipped PayPass readers at the point of sale, payment account information is transmitted to the terminal. The transaction is then processed through MasterCard’s highly trusted payment network in the normal way. A system provided by JPMorgan Chase processes the payment account information. Just a few seconds after consumers tap or wave their phone, payment confirmation is received and they are on their way.
The Nokia mobile commerce messaging platform provides a communication solution that benefits both retailers and consumers. As needs dictate, retailers can generate and send advertisements to create immediate consumer interest using Short Messaging Service (SMS). This functionality will be upgraded to test Multimedia Messaging Service (MMS) that delivers video and audio, during the latter part of trial. Consumers using the service can receive messages and alerts from retailers that provide goods and services they are interested in.
“MasterCard is dedicated to providing consumers with a variety of innovative and secure options to meet their evolving payment needs,” said Murdo Munro, vice president, Mobile Commerce and Wireless, MasterCard International. “MasterCard PayPass transactions are simpler and faster than cash, thereby helping to make shopping more convenient.”
Munro added, “This Nokia trial makes use of the same technology standards that have been deployed by MasterCard in Orlando for its PayPass market trial that enhances the traditional payment card form factor. Now, the simplicity of MasterCard PayPass has been integrated into a consumer’s ever-present cell phone.”
More information about the Nokia mobile commerce trial can be found at http://www.mvertize.com.
Nokia is the world leader in mobile communications. Backed by its experience, innovation, user-friendliness and secure solutions, the company has become the leading supplier of mobile phones and a leading supplier of mobile, fixed broadband and IP networks. By adding mobility to the Internet Nokia creates new opportunities for companies and further enriches the daily lives of people. Nokia is a broadly held company with listings on six major exchanges.
About MasterCard International
MasterCard International has a comprehensive portfolio of well-known, widely accepted payment brands including MasterCard, Cirrus and Maestro. With approximately 25,000 MasterCard, Cirrus and Maestro members worldwide, MasterCard serves consumers and businesses, both large and small, in 210 countries and territories. MasterCard is a leader in quality and innovation, offering a wide range of payment solutions in the virtual and traditional worlds. The MasterCard award-winning Priceless(R) advertising campaign is now seen in 96 countries and in 45 languages, giving the MasterCard brand a truly global reach and scope. For the year ended December 31, 2002, gross dollar volume exceeded US $1.14 trillion. MasterCard can be reached through its website at http://www.mastercardinternational.com.
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