Polaroid Commercial ID Selects Datacard As Oem Supplier Of New, Fully Integrated Product Suite

Polaroid Commercial ID Selects Datacard As Oem Supplier Of New, Fully Integrated Product Suite

WALTHAM, Mass., April 5, 2006–Polaroid Commercial ID Systems (Polaroid Commercial ID), a division of Polaroid Corporation, has launched a fully integrated ID Card system with the software, camera interface, printer, and supplies all manufactured by Datacard Group. The new Polaroid system represents a significant advancement in product quality, flexibility, and functionality.

Polaroid Commercial ID General Manager Mike Fox said his company selected Datacard as its OEM supplier for several key reasons. “Datacard has a long history of producing high-quality, reliable, and technologically advanced ID card systems,” said Fox “And as integrated secure ID and card personalization solutions are a core competency of Datacard, we found a good deal of synergy between our strategies and corporate philosophies.”

Furthermore, Senior Product and Marketing Manager Audrey White noted, “Polaroid was seeking an OEM supplier that could provide us a fully integrated solution with current technologies that removes the guesswork for our customers. Datacard provides that comprehensive solution, and all of our new products work seamlessly together.”

Fred Ketcho, regional vice president of Americas sales and service for Datacard Group, said his firm was “delighted to be selected by Polaroid Commercial ID as its OEM supplier. We are confident that the integrity and quality of Datacard ID card solutions will well represent the Polaroid brand and that these offerings will be fully leveraged by their sales channels and customer base.”

Polaroid Commercial ID’s new system includes a range of product offerings including three software editions, each with improved functionality and more robust features, and two new Polaroid ID Card Printers which offer customers a choice of options and have been engineered for high quality printing, ease of operation and ease of serviceability. Polaroid customers will now have access to complete ID systems or they may choose to purchase products separately and upgrade as their needs change.

About Polaroid Commercial ID

Polaroid Commercial ID Systems provides reliable, high-quality ID card systems, custom solutions, and ID card production services to clients worldwide. For more information on identification systems by Polaroid, call 1-866-IDPHOTO or visit http://www.polaroid-id.com.

About Polaroid

Polaroid Corporation, a division of Petters Group Worldwide, designs, develops, manufactures and markets instant and digital imaging products and consumer electronics products, which are marketed worldwide. The company’s principal products are instant cameras and film, digital cameras; and consumer electronics products, such as portable DVD players and flat screen televisions. In addition to its principal products, Polaroid designs, develops, manufactures and/or markets photographic hardware accessories for the instant photography market.

The company’s other products and services consist of eyewear, principally sunglasses, and secure identification systems for commercial applications. Polaroid also performs contract manufacturing for and licenses its technology to third parties. For more information on Polaroid products and how to purchase them, visit the Polaroid website at http://www.polaroid.com.

About Datacard Group

Datacard Group offers the world’s best-selling secure ID and card personalization solutions. The company’s portfolio includes systems for high-volume card issuance, card delivery, secure ID issuance and passport production, plus extensive service and supply offerings. Datacard Group serves customers in more than 120 countries (http://www.datacard.com).

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