Security Industry Veteran Marc Freundlich to Lead ASSA ABLOY Hospitality North America

Security Industry Veteran Marc Freundlich to Lead ASSA ABLOY Hospitality North America

Providence, RI (March 21, 2006)–Effective February 1, 2006, Marc Freundlich was promoted to president of ASSA ABLOY Hospitality Inc. and will report to Timothy Shea, CEO of ASSA ABLOY Hospitality group. Mr. Freundlich was previously the president of Indala Corporation (an ASSA ABLOY Group company) for the past 3 years. During his tenure at Indala, the business contributed outstanding growth in profitability, and has become a major contributor to the overall success of the Global Technologies Division.

“Marc did a great job helping the Indala team reach its’ potential. His international business experience, sales and operational abilities, and leadership skills were key to the success of the Indala business after its’ acquisition by ASSA ABLOY,” said Joe Grillo, CEO of ASSA ABLOY Global Technologies Division (GTD) and executive vice president of ASSA ABLOY AB. “I have no doubt that Marc’s focused approach to business growth will yield strong results for ASSA ABLOY Hospitality.”

“This is a great opportunity to work with the leading security brands in the Hospitality industry,” says Marc Freundlich. “I look forward to meeting with and learning from our customers so we can identify opportunities, effectively meet their needs, and grow the business.”

“Our goal is to always be the first choice in hospitality security,” says Freundlich.

About ASSA ABLOY Hospitality Inc. North America

The world leader in hotel security technology, ASSA ABLOY Hospitality has products installed in more than 33,000 properties worldwide, securing in excess of 5.5 million hotel rooms. The ASSA ABLOY Group, a publicly listed company, is a world leader in security and hospitality systems. The North American division of ASSA ABLOY Hospitality brings three security brands to hotels throughout the United States and Canada: VingCard provides numerous electronic locking system solutions, including traditional magnetic-stripe and smartcard systems, fully integrated PMS interface software solutions and worldwide service and support. Elsafe provides the first UL-listed (1037) hotel safe series on the market today in keypad and card-based models. Safes that include an internal power outlet to support recharging of laptops and camcorders also are available with a UL listing. Elsafe customers also enjoy the same worldwide service and support. TimeLox specializes in meeting the unique security needs of gaming properties and other large resorts. It has become an industry leader in smart card and infrared locking technology, as well as the integration of locks with other systems, such as Property Management Systems (PMS), Point-of-Sales Systems (POS) and Player Tracking Systems. The ASSA ABLOY Hospitality Group is dedicated to the hospitality industry. For more information on VingCard Elsafe, visit or For more information on TimeLox, visit