Paris, Cartes Show, November 4, 2008–ASK, leader in contactless technology for mass transit, keeps implementing its strategy to offer private label cards operators a contactless solutions combining transport and payment applications. LaSer, the leading European company for intermediation and customer relations services combining, in its broad approach to customer relations, the full range of cards and consumer credit techniques with loyalty and customer relations management expertise, wanted to offer clients the benefits of contactless technology and the opportunity to take the public transport with the same card.

“We wished to broaden the card’s offer with contactless technology and the pilot with ASK allows us to add a public transport application to our private payment cards that are used in commercial centers and stores usually located downtown. This card paves the way to the card of the future with several applications that happen to be useful on a daily basis,” says Philippe Cessac, R&D manager at LaSer group.

This brand new card will be demonstrated at Cartes show on both booths before a trial’s launching in a non-disclosed city.

A contactless, embossing compliant smart card, ASK’s card benefits from a long experience on mass transit markets and offers one of the best speed transaction time of the market thanks to a native Operating System. Based on a microprocessor, the smart card will keep a magstripe on the back side to be used on the already installed base of readers for private payment.

“ASK was already well-known as a supplier of multimodal contactless cards allowing to cross a city with the same card for all transport modes as seen with the Navigo Pass in Paris which also gives you access to Velib’ self service bike rental. Thanks to this pilot, we enter the payment sector with a new service offering. Now holders of this new card will benefit from contactless technology user friendliness and several applications combined on the same medium”, says Patrick Sure, Head of the Transport/Bank Business Unit.

About ASK

ASK, with over 120 million contactless products in circulation in more than 50 countries, is a worldwide leading provider of a full range of contactless products including smart cards, smart tickets, smart adhesive labels, readers, inlays for electronic passports or contactless smart cards and eDocuments. ASK is ISO 9001 certified and holds a portfolio of 53 patents to date. ASK is a France-headquartered company with worldwide customers, wholly-owned subsidiaries in the US, Singapore and a Joint Venture in China.

For more information: http://www.ask-rfid.com

Come and see us at Cartes show: ASK: Hall 4, stand N018 – LaSer: Hall 3, stand G08.

Contact

ASK
Claire Boyer
Tel.: 04.97.21.48.56
Cell: 06.72.14.01.46
claire.boyer@ask.fr