San Francisco Giants Team Up with Visa to Speed Concessions Throughout AT&T Park, Allowing Fans More Time to Enjoy the Game
Terminals Enable Faster Payment with the Same Security Protections that Fans Have Come to Expect from Visa
SAN FRANCISCO, March 27, 2007–The San Francisco Giants and Visa USA today announced plans for full deployment of Visa consumer-facing payment terminals throughout AT&T Park – making it easier for baseball fans to speed through concession lines and get back to the game. Thanks to this technology, fans can use Visa cards to purchase food and beverages throughout the park quickly, conveniently and securely, without handing over their credit, debit or prepaid card to the cashier. For purchases less than $25, Visa cardholders are not required to provide a signature, making it even faster to pay for refreshments at the game.
Last season Visa introduced 100 new terminals, and will now enhance the game day experience for Giants fans by equipping every permanent point of sale location, bringing the total number of terminals at AT&T Park to 200.
In the 2006 season, the Giants experienced a 49 percent increase in payment card transactions over the previous season, with nearly 67 percent of all electronic transactions being made with Visa-branded cards. During the trial, the average ticket size for electronic payment transactions was 31 percent higher than for cash transactions.
“It is our top priority to create the best possible experience for our fans when they are at the ballpark,” said Larry Baer, Giants executive vice president and chief operating officer. “After last season’s successful trial, we are pleased that Visa terminals have enhanced the fan experience at our games by enabling faster-moving concession lines. We are pleased to be partners with Visa, and to roll-out this payments technology throughout AT&T Park.”
“Visa’s combination of consumer-facing payment technology and the elimination of signature requirements for small ticket items is an example of our commitment to innovative payment solutions that add value to merchants and consumers alike,” said Niki Manby, senior vice president product innovation, Visa USA. “We are proud to partner with the Giants to bring the speed and convenience of Visa to Giants fans in the San Francisco Bay Area.”
Visa’s No Signature Required Program, which launched in April 2006, was designed to accelerate Visa acceptance and card usage at traditionally cash-heavy merchants. As part of Visa’s No Signature Required program, a range of cash-heavy businesses can accept Visa for purchases without obtaining a cardholder signature for transactions less than $25. The program is available in several merchant segments where fraud has been historically low, such as fast food restaurants, convenience stores, parking lots and movie theaters, among others.
The Optimum L4100 terminals, developed by Hypercom Corporation (NYSE: HYC), are also equipped with Visa Contactless technology, which speeds up transactions by letting cardholders simply hold their Visa cards a very short distance from special payment terminals identified by the contactless payment symbol. The card transmits payment information directly to the terminal wirelessly, and then the transaction is processed by the same secure, reliable network as all other Visa transactions. Cardholders never need to hand over their cards to a cashier. The terminals are also capable of processing future Visa mobile payments.
Visa has been a Proud Sponsor of the Giants since 1997, and is one of the original Winner’s Circle Sponsors, a distinct group of sponsors that enabled the Giants to privately finance and build the ballpark in 2000.
About Visa USA
Visa USA is a leading payment brand and the nation’s largest payment system, enabling banks to provide their consumers and business customers with a wide variety of payment alternatives tailored to meet their evolving needs. Visa USA is committed to increasing the choice, convenience, acceptance and security of Visa payments for all stakeholders in the payment system–members, cardholders and merchants. Through its 13,382 member financial institutions, more than 510 million Visa-branded cards have been issued to cardholders in the United States. Worldwide, cardholders in more than 150 countries carry more than 1 billion Visa-branded cards, accounting for more than $3 trillion in annual transaction volume. VisaNet, Visa’s global processing system and the world’s largest financial network, processes transactions with unparalleled reliability.
About the San Francisco Giants
The San Francisco Giants of the National League is one of the oldest franchises in Major League Baseball. Boasting a 124-year history, the team moved to San Francisco from New York in 1958 playing a total of 42 years in Seals Stadium and Candlestick Park before moving into their current home at AT&T Park in 2000.
Since opening its gates in 2000, AT&T Park has become internationally renowned as a premier venue in the world of both sports and entertainment. On the diamond, the National League-high of 19.2 million spectators have witnessed a trio of playoff appearances, the 2002 World Series and a bevy of magical moments. Barry Bonds has established his own historical stage on the shores of McCovey Cove, from his record-setting 71st home run in 2001 to career clouts number 500, 600, 660 and 700. Likewise, the euphoria that surrounded the Giants’ pennant clinching win in 2002 is forever etched upon the San Francisco sports landscape. AT&T Park has also played host to some of music’s biggest acts, including the Rolling Stones, Bruce Springsteen and the E-Street Band and Green Day. AT&T Park will be the center of the baseball universe, July 6-10, 2007, when it hosts the 78th Major League Baseball All-Star Game and Week.
Off the field, the Giants boast one of the premier community outreach programs in professional sports becoming the first team to implement a 100 percent participation program, involving every player, coach and uniformed staff member in at least one community project throughout the season. Through its community outreach programs, the Giants work with corporate and non-profit partners to raise awareness, educate and generate interest in a variety of issues important to both their fans and community.
Global payment technology leader Hypercom Corporation (NYSE: HYC) delivers a full suite of high security, end-to-end electronic payment products and services. The company’s solutions address the high security electronic transaction needs of banks and other financial institutions, processors, large scale retailers, smaller merchants, quick service restaurants, and users in the transportation, healthcare, prepaid, unattended and many other markets. Hypercom solutions enable businesses in more than 100 countries to securely expand their revenues and profits. Hypercom and Optimum and Design are registered trademarks of Hypercom Corporation.
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