Time-Strapped New York Tri-State Residents “blink” Their Way to Faster Purchases
Chase Cards with “blink” Transform Payment Experience for Two Million New York, New Jersey, Connecticut Residents, Merchants
NEW YORK, October 27, 2005–Chase Bank U.S.A., N.A., a division of JPMorgan Chase & Co.
[NYSE: JPM], announced today the rollout of its new Chase “contactless” credit cards with “blink” in the greater New York City tri-state area, including New Jersey and Connecticut.
Beginning this fall, Chase will start delivering the new cards with blink to more than two million cardmembers, including its portfolios for the Continental, Sony, United Airlines, Universal’s King Kong and Universal cards. blink will increase the speed and convenience of credit card use at an initial base of approximately 1,800 merchant locations in 481 cities and 11 counties across New York, New Jersey and Connecticut.
In addition, Chase will also begin delivering cards with blink to approximately 900,000 Philadelphia area cardmembers this week and add approximately 1,200 storefronts in New Jersey, Delaware and Pennsylvania to the roster of blink-enabled merchant locations.
The initial merchants in the New York City tri-state area will include participating 7-Eleven_ stores, AMC Theatres®, CVS/pharmacy, Duane Reade, Regal Entertainment Group, Sony Style stores and their participating locations. To support the effort, Chase will also launch an integrated marketing campaign.
To use Chase cards with blink, cardmembers simply hold their card near a point-of-sale reader at
checkout, instead of swiping their card or handing it to a store employee. As cardmembers hold their Chase card with blink near the point-of-sale reader, the reader will quickly emit a tone and light up to signal payment confirmation.
“We believe these innovative cards with blink will provide merchants and cardmembers with the increased speed and convenience they want at the point-of-sale,” said Carter Franke, chief marketing officer of Chase Card Services, the company’s credit card division. “Tri-state area residents are famous for leading full lives and making the most of busy schedules, so we’re confident they will take to contactless payment in a ‘New York minute’ and save time by using their Chase cards with blink often.”
Working in conjunction with Visa U.S.A. and MasterCard International, Chase has identified stores where speed and convenience are important to consumers, and is introducing the new Chase card with blink with an impressive roster of participating New York merchants. The number of merchants accepting the Chase card with blink is expected to grow steadily. The new Chase cards with blink also feature the traditional magnetic stripe and can be used anywhere Visa and MasterCard are accepted.
“Duane Reade prides itself on being an innovator in our industry,” said Gary Charboneau, senior vice president for Duane Reade. “As the largest drug store in New York City, we are excited to offer our customers a new approach to buying what they need faster. In support of Chase’s launch of blink, all of our stores in the greater New York City area will be equipped this fall with contactless payment acceptance technology.”
“Sony makes it a priority to provide our customers with ongoing opportunities to experience the newest in entertainment and technology, which is why we are pleased to accept Chase cards with blink at our Sony Style stores in the New York metro area,” said Dennis Syracuse, senior vice president, Sony Style retail stores. “Contactless technology enables us to stay at the forefront of customer service, so our customers’ store experience is as state-of-the-art as the products we offer.”
“Because 7-Eleven is synonymous with convenience, we continually look for ways to improve the consumer’s shopping experience at our stores,” said Rick Updyke, vice president of business development for 7-Eleven, Inc. “The new Chase cards with blink enable a faster, easier transaction. Contactless payment complements 7-Eleven’s strategy of providing consumers convenient, speedy service. As such, we are rolling out acceptance of these cards to our 5,300 U.S. 7-Eleven stores, including our recently opened locations in Manhattan.”
Benefits for Cardmembers and Merchants
After taking part in a pilot program and evaluating the results of trials from around the world, Chase understands the value and benefits that cards with blink provide to both cardmembers and merchants. Trial results confirmed that consumers find the contactless technology to be simple, fast and convenient, and that consumers enjoyed the added security from retaining possession of their cards while paying.
The most significant time savings was realized in the drive-thru environment, where transaction time was reduced by as much as 20 seconds as compared to cash. Consumers also liked the convenience of not carrying cash for everyday purchases, meaning they no longer needed to fumble around for change and small bills, or be confined by the cash in their purses or wallets. In fact, 60 percent of respondents to a recent MasterCard survey said they use cash less often today than they did five years ago.
For merchants, blink transactions speed check-out times and allow consumers to spend less time waiting in lines. Research has shown that customers who use blink cards often spend more per transaction and are happier with their store experience. Chase cards with blink also provide a reliable, trusted payment method that works well in environments where speed is important.
Making More Time for New York Residents
In support of the new Chase credit cards with blink, and their ability to offer cardmembers more time and convenience, Chase recently commissioned a telephone survey conducted by the Opinion Research Corporation. The Chase “Just in a blink of time” Index polled 1,000 adult Americans hoping to discover what really irks them about waiting in line to do everyday routine activities. The survey was conducted April 15 – 17, 2005 with the results representative of and projectable to the U.S. population. The margin of error is +/- 3.1 percent. The survey also revealed how Americans make the most of waiting in line and how they look for timesaving alternatives.
- Americans most dread waiting in lines at the doctor’s office (27%) and the Department of Motor Vehicles (26%) followed by the grocery store (18%) and the airport (14%).
- Americans dislike waiting in lines but the following behaviors make it worse–slow/inefficient cashiers (23%), someone changing their mind about an item that has been rung up (19%), and someone who leaves the line to run back for an item (19%).
- One-third of Americans (32%) get frustrated after waiting in line for 10 minutes or less.
- Half of Americans (52%) take the stairs instead of waiting for an elevator.
- One-third of Americans will drive fast (35%), bring other things to do while waiting in line (33%) and buy fewer items to use the express lane (30%).
- Also, one-quarter of Americans use a fast pass on the highway (24%).
Integrated Marketing and Advertising Campaign
To introduce Chase credit cards with blink, Chase will launch a fully integrated marketing and advertising campaign targeting New York cardmembers to help educate and excite local consumers. The campaign, designed in conjunction with New York-based ad agency mcgarrybowen, will encourage cardmembers to “blink lunch,” “blink a drink” or “blink a movie” by bringing to life how the card works at many leading merchants. The campaign will leverage print, radio and outdoor advertising to reach consumers, and will be complemented by several cardmember communications about the new card functionality. Downloadable files of the ads and all media materials are available at http://www.chaseblink.com/nyc-tristate.
About Chase Cards with blink
In May 2005, Chase became the first bank to launch a large-scale market-by-market roll out of contactless credit cards after working closely with merchants across the country to ensure the broadest possible acceptance. There are currently more than five million Chase credit cards with blink being utilized in Colorado, Connecticut, Delaware, Georgia, New Jersey, New York, and Pennsylvania at locations where speed and convenience are important to consumers, such as movie theaters, quick service restaurants, convenience stores and drug stores. The number of merchants accepting the Chase cards with blink is expected to grow steadily throughout this year and into next year.
A History of Innovation
Chase is the first credit card issuer to widely roll out this contactless payment product in the greater New York metro area, which is consistent with the company’s longstanding reputation of innovation in the industry. In the past two years, Chase has successfully created a number of innovative payment products such as the Starbucks Card Duetto Visa, a first-of-its-kind payment card blending Visa credit card functionality with the reloadable Starbucks Card; the stored-value Disney Dream Rewards Card as part of Disney’s Visa Credit Card Program; and the AARP Visa Card which combines cardmembers’ credit/membership card into a first-of-its-kind card that provides automatic discounts at the point-of-sale.
About JPMorgan Chase & Co.
JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $1.2 trillion and operations in more than 50 countries. The company has more than 100 million credit cards issued. Under the JPMorgan, Chase and Bank One brands, the firm serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients. Information about the firm is available at http://www.jpmorganchase.com.